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Is 32789 a good location for a restaurant?

What public records measure around the center of ZIP 32789 in Orange County, Florida for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 32789, Orange County, Florida

Restaurant. Measured from the center of the ZIP, not an address. ZIP 32789 covers 7.8 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 32789
12,076 households
Median household income
$106,671
Residents
27,788
Restaurants with employees, 2023
75

What stands out

  1. A real daytime workforce within a short walk

    3,294Jobs
    3,586Households

    3,294 jobs are within a 5-minute walk (0.25 mile) and 7,711 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    80Sit-down and casual restaurants
    390 ftNearest rival

    Overture's places data lists 80 sit-down and casual restaurants within half a mile (5 chain, 10 local multi-location and 65 independent) and 164 within a mile.

  3. What spending nearby can support

    $202KMiddle-case sales
    $1,700Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $98,000 to $433,000 a year in sales for this business (middle case $202,000).

  4. Unnamed local road carries about 4,100 vehicles a day

    4,100Vehicles a day
    7,800Busiest road nearby

    The nearest counted roads are Unnamed local road, 4,100 vehicles a day (FHWA HPMS 2024), about 180 feet away; Park Ave, 4,100 vehicles a day (FHWA HPMS 2024), about 380 feet away; and Unnamed minor collector, 7,800 vehicles a day (FHWA HPMS 2023), about 520 feet away.

Measured around the center of ZIP 32789

Computed from public records at this location

What the center of ZIP 32789 can sell each year

Middle case$202K

Sales a year, planning range

Low case$98K
High case$433K
Rivals within 2 mi190
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$500 to $3,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile80

92th percentile for nearby competition among 8,121 similar businesses in the Orlando-Kissimmee-Sanford metro area

3.3× the metro median of 24
Within a quarter mile31
Within 1 mile164

Nearest competitors

  • Competitor 1Independent390 ft
  • Competitor 2Independent410 ft
  • Competitor 3Independent410 ft
  • Competitor 6Independent430 ft
  • Competitor 8Independent500 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk7,711

Jobs at workplaces within half a mile

5-minute walk3,294
Within 1 mile17,627
Office-type, half mile3,719

Largest employers within a 10-minute walk

  • Food service and lodging1,789
  • Professional services1,283
  • Finance and insurance1,011
  • Public administration719
  • Retail662

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road4,100

Nearest counted road, 2024 count

Busiest nearby, Unnamed Minor Collector7,800

Other counted roads nearby

  • Park Ave380 ft4,100
  • Unnamed Minor Collector520 ft7,800

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 32789: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 32789 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 7.8 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 32789.

ZIP 32789 for another business