What public records measure around the center of ZIP 34744 in Osceola County, Florida for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 34744, Osceola County, Florida
Restaurant. Measured from the center of the ZIP, not an address. ZIP 34744 covers 33 square miles, so its edges are about 3.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 34744
22,554 households
Median household income
$74,537
Residents
66,582
Restaurants with employees, 2023
44
What stands out
Few jobs within a short walk
0Jobs
4,538Households
0 jobs are within a 5-minute walk (0.25 mile) and 1,990 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
0Sit-down and casual restaurants
0.50 miNearest rival
Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 30 within a mile.
What spending nearby can support
$435KMiddle-case sales
$3,600Rent the middle case supports
Spending near the center of this ZIP supports an estimated $274,000 to $724,000 a year in sales for this business (middle case $435,000).
Simpson Rd carries about 16,400 vehicles a day
16,400Vehicles a day
The nearest counted road is Simpson Rd, 16,400 vehicles a day (FHWA HPMS 2023), about 710 feet away.
Measured around the center of ZIP 34744
Computed from public records at this location
What the center of ZIP 34744 can sell each year
Middle case$435K
Sales a year, planning range
Low case$274K
High case$724K
Rivals within 2 mi53
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,350 to $6,050 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile0
1th percentile for nearby competition among 8,121 similar businesses in the Orlando-Kissimmee-Sanford metro area
Under the metro median of 24
Within a quarter mile0
Within 1 mile30
Nearest competitors
Competitor 1Independent2,650 ft
Competitor 2Independent2,740 ft
Competitor 3Local group2,770 ft
Competitor 4Independent2,770 ft
Competitor 5Independent2,800 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk1,990
Jobs at workplaces within half a mile
5-minute walk0
Within 1 mile11,847
Office-type, half mile1,247
Largest employers within a 10-minute walk
Public administration1,111
Health care401
Retail169
Information130
Food service and lodging68
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Simpson Rd16,400
Nearest counted road, 2023 count
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 34744: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 33 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 34744.
44 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 30 mapped within about a mile of the center.
66,582 residents in 22,554 households, with a median household income of $74,537 (ACS 2020-2024 five-year estimates).
11,847 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
