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Is 38104 a good location for a restaurant?

What public records measure around the center of ZIP 38104 in Shelby County, Tennessee for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 38104, Shelby County, Tennessee

Restaurant. Measured from the center of the ZIP, not an address. ZIP 38104 covers 5.0 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 38104
12,863 households
Median household income
$58,117
Residents
22,634
Restaurants with employees, 2023
70

What stands out

  1. Few jobs within a short walk

    318Jobs
    9,725Households

    318 jobs are within a 5-minute walk (0.25 mile) and 1,956 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    43Sit-down and casual restaurants
    0.19 miNearest rival

    Overture's places data lists 43 sit-down and casual restaurants within half a mile (8 chain, 6 local multi-location and 29 independent) and 138 within a mile.

  3. What spending nearby can support

    $231KMiddle-case sales
    $1,950Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $138,000 to $533,000 a year in sales for this business (middle case $231,000).

  4. Unnamed minor arterial carries about 9,863 vehicles a day

    9,863Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 9,863 vehicles a day (FHWA HPMS 2023), about 170 feet away; Unnamed major collector, 4,801 vehicles a day (FHWA HPMS 2024), about 320 feet away; and Unnamed principal arterial, 29,788 vehicles a day (FHWA HPMS 2024), about 1,100 feet away.

Measured around the center of ZIP 38104

Computed from public records at this location

What the center of ZIP 38104 can sell each year

Middle case$231K

Sales a year, planning range

Low case$138K
High case$533K
Rivals within 2 mi180
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$700 to $4,450 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile43

81th percentile for nearby competition among 3,492 similar businesses in the Memphis metro area

2.5× the metro median of 17
Within a quarter mile6
Within 1 mile138

Nearest competitors

  • Competitor 1Chain1,010 ft
  • Competitor 2Independent1,240 ft
  • Competitor 3Independent1,260 ft
  • Competitor 5Chain1,280 ft
  • Competitor 6Independent1,320 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,956

Jobs at workplaces within half a mile

5-minute walk318
Within 1 mile22,632
Office-type, half mile242

Largest employers within a 10-minute walk

  • Food service and lodging490
  • Retail340
  • Administrative support309
  • Health care298
  • Professional services154

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial9,863

Nearest counted road, 2023 count

Other counted roads nearby

  • Unnamed Major Collector320 ft4,801
  • Unnamed Principal Arterial1,100 ft29,788

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 38104: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 38104 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 5.0 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 38104.

ZIP 38104 for another business