What public records measure around the center of ZIP 38671 in DeSoto County, Mississippi for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 38671, DeSoto County, Mississippi
Restaurant. Measured from the center of the ZIP, not an address. ZIP 38671 covers 22 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 38671
14,532 households
Median household income
$61,843
Residents
37,319
Restaurants with employees, 2023
42
What stands out
A modest daytime workforce within a short walk
1,093Jobs
2,325Households
1,093 jobs are within a 5-minute walk (0.25 mile) and 4,728 within 10 minutes (0.5 mile), from Census workplace records for 2023.
A typical amount of nearby competition
32Sit-down and casual restaurants
0.20 miNearest rival
Overture's places data lists 32 sit-down and casual restaurants within half a mile (20 chain, 4 local multi-location and 8 independent) and 78 within a mile.
What spending nearby can support
$803KMiddle-case sales
$6,700Rent the middle case supports
Spending near the center of this ZIP supports an estimated $476,000 to $1.1 million a year in sales for this business (middle case $803,000).
I-55 carries about 90,649 vehicles a day
90,649Vehicles a day
The nearest counted roads are I-55, 90,649 vehicles a day (FHWA HPMS 2022), about 570 feet away and Southcrest Parkway, 12,628 vehicles a day (FHWA HPMS 2024), about 1,100 feet away.
Measured around the center of ZIP 38671
Computed from public records at this location
What the center of ZIP 38671 can sell each year
Middle case$803K
Sales a year, planning range
Low case$476K
High case$1.1M
Rivals within 2 mi124
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,400 to $8,850 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile32
74th percentile for nearby competition among 3,492 similar businesses in the Memphis metro area
1.9× the metro median of 17
Within a quarter mile4
Within 1 mile78
Nearest competitors
Competitor 1Local group1,030 ft
Competitor 4Chain1,150 ft
Competitor 5Chain1,440 ft
Competitor 6Chain1,480 ft
Competitor 7Local group1,490 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk4,728
Jobs at workplaces within half a mile
5-minute walk1,093
Within 1 mile11,759
Office-type, half mile412
Largest employers within a 10-minute walk
Health care2,555
Retail804
Food service and lodging747
Management272
Professional services105
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on I-5590,649
Nearest counted road, 2022 count
Other counted roads nearby
Southcrest Parkway1,080 ft12,628
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 38671: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 22 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 38671.
42 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 78 mapped within about a mile of the center.
37,319 residents in 14,532 households, with a median household income of $61,843 (ACS 2020-2024 five-year estimates).
11,759 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
