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Is 39232 a good location for a gift shop?

What public records measure around the center of ZIP 39232 in Rankin County, Mississippi for a gift shop: households and income, jobs within reach, resident spending and the gift shops already mapped there. Few mapped gift shops were found near the center, so the competition figures here are thin. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 39232, Rankin County, Mississippi

Gift shop. Measured from the center of the ZIP, not an address. ZIP 39232 covers 26 square miles, so its edges are about 3 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 18, 2026.

ZIP 39232
4,188 households
Median household income
$82,931
Residents
9,222
Gift shops with employees, 2023
0

What stands out

  1. A real daytime workforce within a short walk

    3,370Jobs
    0Households

    3,370 jobs are within a 5-minute walk (0.25 mile) and 4,633 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    1Gift and homewares shops
    0.23 miNearest rival

    Overture's places data lists 1 gift and homewares shops within half a mile (0 chain, 0 local multi-location and 1 independent) and 2 within a mile.

  3. What spending nearby can support

    $37KMiddle-case sales
    $350Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $14,000 to $87,000 a year in sales for this business (middle case $37,000).

  4. A busy road for visibility; walk-in trade depends on pedestrians

    45,061Vehicles a day

    The nearest counted roads are Ms Highway 25, 45,061 vehicles a day (FHWA HPMS 2022), about 880 feet away and Flowood Drive, 9,337 vehicles a day (FHWA HPMS 2023), about 1,150 feet away.

Measured around the center of ZIP 39232

Computed from public records at this location

What the center of ZIP 39232 can sell each year

Middle case$37K

Sales a year, planning range

Low case$14K
High case$87K
Rivals within 3.5 mi12
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$100 to $850 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

38th percentile for nearby competition among 215 similar businesses in the Jackson metro area

Under the metro median of 2
Within a quarter mile1
Within 1 mile2

Nearest competitors

  • Competitor 1Independent1,210 ft
  • Competitor 2Independent3,950 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk4,633

Jobs at workplaces within half a mile

5-minute walk3,370
Within 1 mile7,562
Office-type, half mile1,174

Largest employers within a 10-minute walk

  • Administrative support1,709
  • Finance and insurance644
  • Retail502
  • Health care490
  • Food service and lodging279

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Ms Highway 2545,061

Nearest counted road, 2022 count

Other counted roads nearby

  • Flowood Drive1,160 ft9,337

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 39232: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a gift shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 39232 in mind?

Check the address free

The gift shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 26 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 39232.

ZIP 39232 for another business