What public records measure around the center of ZIP 48038 in Macomb County, Michigan for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 48038, Macomb County, Michigan
Restaurant. Measured from the center of the ZIP, not an address. ZIP 48038 covers 11 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 48038
20,641 households
Median household income
$78,567
Residents
44,422
Restaurants with employees, 2023
44
What stands out
Few jobs within a short walk
1Jobs
6,031Households
1 jobs are within a 5-minute walk (0.25 mile) and 493 within 10 minutes (0.5 mile), from Census workplace records for 2021.
Less nearby competition than most
0Sit-down and casual restaurants
0.51 miNearest rival
Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 28 within a mile.
What spending nearby can support
$873KMiddle-case sales
$7,300Rent the middle case supports
Spending near the center of this ZIP supports an estimated $724,000 to $1.2 million a year in sales for this business (middle case $873,000).
Standish Dr carries about 527 vehicles a day
527Vehicles a day
8,246Busiest road nearby
The nearest counted roads are Standish Dr, 527 vehicles a day (FHWA HPMS 2024), about 170 feet away; Stratton Dr, 527 vehicles a day (FHWA HPMS 2024), about 200 feet away; and Priscilla Dr, 527 vehicles a day (FHWA HPMS 2024), about 210 feet away.
Measured around the center of ZIP 48038
Computed from public records at this location
What the center of ZIP 48038 can sell each year
Middle case$873K
Sales a year, planning range
Low case$724K
High case$1.2M
Rivals within 2 mi83
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$3,600 to $9,650 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile0
1th percentile for nearby competition among 9,790 similar businesses in the Detroit-Warren-Dearborn metro area
Under the metro median of 13
Within a quarter mile0
Within 1 mile28
Nearest competitors
Competitor 1Local group2,710 ft
Competitor 2Independent2,770 ft
Competitor 3Independent2,840 ft
Competitor 4Local group2,840 ft
Competitor 5Chain2,920 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk493
Jobs at workplaces within half a mile
5-minute walk1
Within 1 mile3,287
Office-type, half mile60
Largest employers within a 10-minute walk
Retail163
Food service and lodging155
Professional services45
Other services43
Construction30
Census LEHD workplace records, jobs as of 2021. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Standish Dr527
Nearest counted road, 2024 count
Busiest nearby, Canal Rd8,246
Other counted roads nearby
Stratton Dr200 ft527
Priscilla Dr210 ft527
Canal Rd410 ft8,246
Justin Dr420 ft527
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 48038: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 11 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2021); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 48038.
44 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 28 mapped within about a mile of the center.
44,422 residents in 20,641 households, with a median household income of $78,567 (ACS 2020-2024 five-year estimates).
3,287 jobs within a mile of the center in 2021 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
