Is 48858 a good location for a restaurant?

What public records measure around the center of ZIP 48858 in Isabella County, Michigan for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 48858, Isabella County, Michigan

Restaurant. Measured from the center of the ZIP, not an address. ZIP 48858 covers 174 square miles, so its edges are about 7.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 48858
17,458 households
Median household income
$51,267
Residents
42,226
Restaurants with employees, 2023
47

What stands out

  1. Few jobs within a short walk

    3Jobs
    1,266Households

    3 jobs are within a 5-minute walk (0.25 mile) and 41 within 10 minutes (0.5 mile), from Census workplace records for 2021.

  2. Less nearby competition than most

    0Sit-down and casual restaurants

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.

  3. What spending nearby can support

    $343KMiddle-case sales
    $2,850Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $281,000 to $446,000 a year in sales for this business (middle case $343,000).

  4. S Bamber Rd carries about 1,034 vehicles a day

    1,034Vehicles a day

    The nearest counted roads are S Bamber Rd, 1,034 vehicles a day (FHWA HPMS 2023), about 650 feet away; Francis Dr, 111 vehicles a day (FHWA HPMS 2024), about 660 feet away; and Joseph Dr, 111 vehicles a day (FHWA HPMS 2024), about 720 feet away.

What the center of ZIP 48858 can sell each year

Middle case$343K

Sales a year, planning range

Low case$281K
High case$446K
Rivals within 2 mi32
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,400 to $3,700 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

4th percentile for nearby competition among 119 similar businesses in the Mount Pleasant micropolitan area

Under the metro median of 10
Within a quarter mile0
Within 1 mile0

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk41

Jobs at workplaces within half a mile

5-minute walk3
Within 1 mile1,076
Office-type, half mile21

Largest employers within a 10-minute walk

  • Education20
  • Professional services11
  • Finance and insurance9
  • Public administration1

Census LEHD workplace records, jobs as of 2021. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on S Bamber Rd1,034

Nearest counted road, 2023 count

Other counted roads nearby

  • Francis Dr660 ft111
  • Joseph Dr720 ft111
  • O Connor Dr1,020 ft111

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 48858: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 48858 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 174 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2021); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 48858.

ZIP 48858 for another business