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Is 53202 a good location for a restaurant?

What public records measure around the center of ZIP 53202 in Milwaukee County, Wisconsin for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 53202, Milwaukee County, Wisconsin

Restaurant. Measured from the center of the ZIP, not an address. ZIP 53202 covers 2.1 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 53202
16,850 households
Median household income
$71,034
Residents
25,861
Restaurants with employees, 2023
109

What stands out

  1. A modest daytime workforce within a short walk

    1,371Jobs
    18,752Households

    1,371 jobs are within a 5-minute walk (0.25 mile) and 3,205 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    47Sit-down and casual restaurants
    530 ftNearest rival

    Overture's places data lists 47 sit-down and casual restaurants within half a mile (4 chain, 5 local multi-location and 38 independent) and 192 within a mile.

  3. What spending nearby can support

    $2.6MMiddle-case sales
    $21,650Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $2.6 million to $2.6 million a year in sales for this business (middle case $2.6 million).

  4. N Lincoln Memorial Dr carries about 31,935 vehicles a day

    31,935Vehicles a day

    The nearest counted roads are N Lincoln Memorial Dr, 31,935 vehicles a day (FHWA HPMS 2024), about 180 feet away; Sth 032n, 9,178 vehicles a day (FHWA HPMS 2024), about 300 feet away; and Sth 032s, 6,794 vehicles a day (FHWA HPMS 2024), about 680 feet away.

Measured around the center of ZIP 53202

Computed from public records at this location

What the center of ZIP 53202 can sell each year

Middle case$2.6M

Sales a year, planning range

Low case$2.6M
High case$2.6M
Rivals within 2 mi413
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$13,000 to $21,650 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile47

86th percentile for nearby competition among 3,453 similar businesses in the Milwaukee-Waukesha metro area

3.4× the metro median of 14
Within a quarter mile9
Within 1 mile192

Nearest competitors

  • Competitor 1Independent530 ft
  • Competitor 2Independent570 ft
  • Competitor 3Local group800 ft
  • Competitor 4Independent800 ft
  • Competitor 6Independent1,140 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk3,205

Jobs at workplaces within half a mile

5-minute walk1,371
Within 1 mile41,207
Office-type, half mile429

Largest employers within a 10-minute walk

  • Food service and lodging975
  • Health care655
  • Arts and recreation265
  • Retail251
  • Professional services244

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on N Lincoln Memorial Dr31,935

Nearest counted road, 2024 count

Other counted roads nearby

  • Sth 032N300 ft9,178
  • Sth 032S680 ft6,794
  • E Ogden Ave1,150 ft2,175
  • E Brady St1,200 ft32,569

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 53202: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 53202 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 2.1 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 53202.

ZIP 53202 for another business