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Is 53207 a good location for an ice cream shop?

What public records measure around the center of ZIP 53207 in Milwaukee County, Wisconsin for an ice cream shop: households and income, jobs within reach, resident spending and the ice cream shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 53207, Milwaukee County, Wisconsin

Ice cream shop. Measured from the center of the ZIP, not an address. ZIP 53207 covers 10.0 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 53207
16,423 households
Median household income
$79,117
Residents
34,313
Ice cream shops with employees, 2023
12

What stands out

  1. Few jobs within a short walk

    14Jobs
    8,063Households

    14 jobs are within a 5-minute walk (0.25 mile) and 428 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Similar businesses
    0.72 miNearest rival

    Overture's places data lists 0 coffee shops and cafés and dessert, ice cream and candy shops within half a mile (0 chain, 0 local multi-location and 0 independent) and 5 within a mile.

  3. What spending nearby can support

    $394KMiddle-case sales
    $3,300Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $299,000 to $560,000 a year in sales for this business (middle case $394,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    1,011Vehicles a day
    14,752Busiest road nearby

    The nearest counted roads are S Pine Ave, 1,011 vehicles a day (FHWA HPMS 2024), about 150 feet away; E Howard Ave, 14,752 vehicles a day (FHWA HPMS 2023), about 490 feet away; and S Clement Ave, 7,362 vehicles a day (FHWA HPMS 2023), about 1,200 feet away.

Measured around the center of ZIP 53207

Computed from public records at this location

What the center of ZIP 53207 can sell each year

Middle case$394K

Sales a year, planning range

Low case$299K
High case$560K
Rivals within 1.5 mi14
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$2,000 to $4,650 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

6th percentile for nearby competition among 793 similar businesses in the Milwaukee-Waukesha metro area

Under the metro median of 4
Within a quarter mile0
Within 1 mile5

Nearest competitors

  • Competitor 1Independent3,790 ft
  • Competitor 2Independent4,310 ft
  • Competitor 3Chain4,380 ft
  • Competitor 4Independent4,790 ft
  • Competitor 5Chain4,840 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk428

Jobs at workplaces within half a mile

5-minute walk14
Within 1 mile3,780
Office-type, half mile138

Largest employers within a 10-minute walk

  • Public administration117
  • Manufacturing46
  • Construction44
  • Food service and lodging44
  • Health care43

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on S Pine Ave1,011

Nearest counted road, 2024 count

Busiest nearby, E Howard Ave14,752

Other counted roads nearby

  • E Howard Ave490 ft14,752
  • S Clement Ave1,180 ft7,362

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 53207: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow an ice cream shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 53207 in mind?

Check the address free

The ice cream shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 10.0 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 53207.

ZIP 53207 for another business