DoorWorthy

Free ZIP check

Is 53703 a good location for a restaurant?

What public records measure around the center of ZIP 53703 in Dane County, Wisconsin for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 53703, Dane County, Wisconsin

Restaurant. Measured from the center of the ZIP, not an address. ZIP 53703 covers 1.9 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 53703
20,373 households
Median household income
$47,847
Residents
37,659
Restaurants with employees, 2023
99

What stands out

  1. A real daytime workforce within a short walk

    1,816Jobs
    18,714Households

    1,816 jobs are within a 5-minute walk (0.25 mile) and 20,569 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    92Sit-down and casual restaurants
    350 ftNearest rival

    Overture's places data lists 92 sit-down and casual restaurants within half a mile (3 chain, 10 local multi-location and 79 independent) and 236 within a mile.

  3. What spending nearby can support

    $329KMiddle-case sales
    $2,750Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $224,000 to $610,000 a year in sales for this business (middle case $329,000).

  4. Ush 151n carries about 44,723 vehicles a day

    44,723Vehicles a day

    The nearest counted roads are Ush 151n, 44,723 vehicles a day (FHWA HPMS 2024), about 250 feet away; N Blair St, 4,380 vehicles a day (FHWA HPMS 2023), about 330 feet away; and E Mifflin St, 3,148 vehicles a day (FHWA HPMS 2023), about 390 feet away.

Measured around the center of ZIP 53703

Computed from public records at this location

What the center of ZIP 53703 can sell each year

Middle case$329K

Sales a year, planning range

Low case$224K
High case$610K
Rivals within 2 mi264
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,100 to $5,100 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile92

87th percentile for nearby competition among 1,617 similar businesses in the Madison metro area

6.1× the metro median of 15
Within a quarter mile13
Within 1 mile236

Nearest competitors

  • Competitor 1Independent350 ft
  • Competitor 4Local group400 ft
  • Competitor 5Independent580 ft
  • Competitor 6Independent600 ft
  • Competitor 8Independent940 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk20,569

Jobs at workplaces within half a mile

5-minute walk1,816
Within 1 mile41,984
Office-type, half mile14,432

Largest employers within a 10-minute walk

  • Public administration9,211
  • Food service and lodging2,156
  • Professional services2,122
  • Finance and insurance1,839
  • Information1,009

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Ush 151N44,723

Nearest counted road, 2024 count

Other counted roads nearby

  • N Blair St330 ft4,380
  • E Mifflin St390 ft3,148
  • E Washington Ave400 ft24,686
  • E Main St730 ft2,951

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 53703: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 53703 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 1.9 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 53703.

ZIP 53703 for another business