What public records measure around the center of ZIP 60148 in DuPage County, Illinois for a gift shop: households and income, jobs within reach, resident spending and the gift shops already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 60148, DuPage County, Illinois
Gift shop. Measured from the center of the ZIP, not an address. ZIP 60148 covers 14 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
ZIP 60148
20,423 households
Median household income
$100,616
Residents
52,596
Gift shops with employees, 2023
0
What stands out
A modest daytime workforce within a short walk
677Jobs
4,593Households
677 jobs are within a 5-minute walk (0.25 mile) and 1,158 within 10 minutes (0.5 mile), from Census workplace records for 2023.
A typical amount of nearby competition
2Gift and homewares shops
0.25 miNearest rival
Overture's places data lists 2 gift and homewares shops within half a mile (0 chain, 1 local multi-location and 1 independent) and 7 within a mile.
What spending nearby can support
$139KMiddle-case sales
$1,400Rent the middle case supports
Spending near the center of this ZIP supports an estimated $73,000 to $257,000 a year in sales for this business (middle case $139,000).
A busy road for visibility; walk-in trade depends on pedestrians
17,700Vehicles a day
The nearest counted roads are Main St, 17,700 vehicles a day (IDOT 2024), about 170 feet away and Madison St, 4,200 vehicles a day (IDOT 2024), about 530 feet away.
Measured around the center of ZIP 60148
Computed from public records at this location
What the center of ZIP 60148 can sell each year
Middle case$139K
Sales a year, planning range
Low case$73K
High case$257K
Rivals within 3.5 mi55
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$500 to $2,550 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile2
41th percentile for nearby competition among 2,511 similar businesses in the Chicago-Naperville-Elgin metro area
Under the metro median of 3
Within a quarter mile0
Within 1 mile7
Nearest competitors
Competitor 1Local group1,330 ft
Competitor 2Independent1,620 ft
Competitor 3Chain3,420 ft
Competitor 4Independent3,780 ft
Competitor 5Independent3,950 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk1,158
Jobs at workplaces within half a mile
5-minute walk677
Within 1 mile3,416
Office-type, half mile83
Largest employers within a 10-minute walk
Education677
Health care147
Retail87
Professional services46
Other services40
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Main St17,700
Nearest counted road, 2024 count
Other counted roads nearby
Madison St530 ft4,200
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 60148: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a gift shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The gift shop check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 14 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); Illinois DOT traffic counts (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 60148.
0 gift shops with paid employees in 2023 (Census ZIP Code Business Patterns), and 7 mapped within about a mile of the center.
52,596 residents in 20,423 households, with a median household income of $100,616 (ACS 2020-2024 five-year estimates).
3,416 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a gift shop, what it rents for and who is next door is what the free address check and the full report look at.
