DoorWorthy

Free ZIP check

Is 61108 a good location for a restaurant?

What public records measure around the center of ZIP 61108 in Winnebago County, Illinois for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 61108, Winnebago County, Illinois

Restaurant. Measured from the center of the ZIP, not an address. ZIP 61108 covers 11 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 61108
12,102 households
Median household income
$64,415
Residents
30,355
Restaurants with employees, 2023
49

What stands out

  1. Few jobs within a short walk

    22Jobs
    3,567Households

    22 jobs are within a 5-minute walk (0.25 mile) and 117 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants
    0.72 miNearest rival

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 32 within a mile.

  3. What spending nearby can support

    $216KMiddle-case sales
    $1,800Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $153,000 to $332,000 a year in sales for this business (middle case $216,000).

  4. Phelps Ave. carries about 1,200 vehicles a day

    1,200Vehicles a day
    18,200Busiest road nearby

    The nearest counted roads are Phelps Ave., 1,200 vehicles a day (IDOT 2022), about 610 feet away; Mulford Rd, 18,200 vehicles a day (IDOT 2022), about 710 feet away; and Newburg Rd, 15,200 vehicles a day (IDOT 2022), about 750 feet away.

Measured around the center of ZIP 61108

Computed from public records at this location

What the center of ZIP 61108 can sell each year

Middle case$216K

Sales a year, planning range

Low case$153K
High case$332K
Rivals within 2 mi132
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$750 to $2,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

3th percentile for nearby competition among 682 similar businesses in the Rockford metro area

Under the metro median of 10
Within a quarter mile0
Within 1 mile32

Nearest competitors

  • Competitor 1Independent3,780 ft
  • Competitor 3Chain3,900 ft
  • Competitor 4Independent3,920 ft
  • Competitor 5Independent3,930 ft
  • Competitor 6Chain4,010 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk117

Jobs at workplaces within half a mile

5-minute walk22
Within 1 mile6,956
Office-type, half mile8

Largest employers within a 10-minute walk

  • Health care102
  • Professional services8
  • Transportation6
  • Other services1

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Phelps Ave.1,200

Nearest counted road, 2022 count

Busiest nearby, Mulford Rd18,200

Other counted roads nearby

  • Mulford Rd710 ft18,200
  • Newburg Rd750 ft15,200

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 61108: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 61108 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 11 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); Illinois DOT traffic counts (Annual average daily traffic, latest count 2022); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 61108.

ZIP 61108 for another business