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Is 61111 a good location for an ice cream shop?

What public records measure around the center of ZIP 61111 in Winnebago County, Illinois for an ice cream shop: households and income, jobs within reach, resident spending and the ice cream shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 61111, Winnebago County, Illinois

Ice cream shop. Measured from the center of the ZIP, not an address. ZIP 61111 covers 14 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 61111
10,201 households
Median household income
$61,393
Residents
23,286
Ice cream shops with employees, 2023
5

What stands out

  1. Few jobs within a short walk

    12Jobs
    2,997Households

    12 jobs are within a 5-minute walk (0.25 mile) and 58 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Similar businesses
    0.89 miNearest rival

    Overture's places data lists 0 coffee shops and cafés and dessert, ice cream and candy shops within half a mile (0 chain, 0 local multi-location and 0 independent) and 1 within a mile.

  3. What spending nearby can support

    $231KMiddle-case sales
    $1,950Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $182,000 to $312,000 a year in sales for this business (middle case $231,000).

  4. A busy road for visibility; walk-in trade depends on pedestrians

    22,300Vehicles a day

    The nearest counted roads are Perryville Rd, 22,300 vehicles a day (IDOT 2022), about 610 feet away and Mulford Rd, 9,050 vehicles a day (IDOT 2022), about 1,150 feet away.

Measured around the center of ZIP 61111

Computed from public records at this location

What the center of ZIP 61111 can sell each year

Middle case$231K

Sales a year, planning range

Low case$182K
High case$312K
Rivals within 1.5 mi7
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$1,200 to $2,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

14th percentile for nearby competition among 138 similar businesses in the Rockford metro area

Under the metro median of 2
Within a quarter mile0
Within 1 mile1

Nearest competitors

  • Competitor 1Independent4,730 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk58

Jobs at workplaces within half a mile

5-minute walk12
Within 1 mile943
Office-type, half mile9

Largest employers within a 10-minute walk

  • Construction20
  • Manufacturing13
  • Administrative support10
  • Professional services7
  • Wholesale3

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Perryville Rd22,300

Nearest counted road, 2022 count

Other counted roads nearby

  • Mulford Rd1,150 ft9,050

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 61111: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow an ice cream shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 61111 in mind?

Check the address free

The ice cream shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 14 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); Illinois DOT traffic counts (Annual average daily traffic, latest count 2022); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 61111.

ZIP 61111 for another business