Is 78028 a good location for a restaurant?

What public records measure around the center of ZIP 78028 in Kerr County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 78028, Kerr County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78028 covers 263 square miles, so its edges are about 9 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 78028
17,911 households
Median household income
$66,991
Residents
41,206
Restaurants with employees, 2023
47

What stands out

  1. Few jobs within a short walk

    19Jobs
    924Households

    19 jobs are within a 5-minute walk (0.25 mile) and 19 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.

  3. What spending nearby can support

    $159KMiddle-case sales
    $1,350Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $118,000 to $228,000 a year in sales for this business (middle case $159,000).

  4. Ball Dr carries about 214 vehicles a day

    214Vehicles a day
    Up 590%Since 2015

    The nearest counted roads are Ball Dr, 214 vehicles a day (TxDOT 2025), about 2,100 feet away and Sheppard Rees Rd, 1,947 vehicles a day (TxDOT 2025), about 2,250 feet away.

What the center of ZIP 78028 can sell each year

Middle case$159K

Sales a year, planning range

Low case$118K
High case$228K
Rivals within 2 mi68
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$600 to $1,900 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

6th percentile for nearby competition among 137 similar businesses in the Kerrville micropolitan area

Under the metro median of 12
Within a quarter mile0
Within 1 mile0

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk19

Jobs at workplaces within half a mile

5-minute walk19
Within 1 mile1,609
Office-type, half mile5

Largest employers within a 10-minute walk

  • Utilities12
  • Information3
  • Real estate2
  • Other services2

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol salesNone

Median of reporting venues within a mile

Reporting venues0
Started selling0
Stopped selling0

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Ball Dr214

Nearest counted road, 2025 count

Other counted roads nearby

  • Sheppard Rees Rd (estimate)2,230 ft1,947

State DOT and FHWA annual average daily traffic, both directions. Rim Rock Rd, Rock Ridge Rd, Catalina Ct are closer but not counted. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78028: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78028 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 263 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78028.

ZIP 78028 for another business