Is 78249 a good location for a bakery?

What public records measure around the center of ZIP 78249 in Bexar County, Texas for a bakery: households and income, jobs within reach, resident spending and the bakeries already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 78249, Bexar County, Texas

Bakery. Measured from the center of the ZIP, not an address. ZIP 78249 covers 14 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 78249
23,432 households
Median household income
$80,565
Residents
63,439
Bakeries with employees, 2023
0

What stands out

  1. A modest daytime workforce within a short walk

    1,338Jobs
    8,395Households

    1,338 jobs are within a 5-minute walk (0.25 mile) and 1,491 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    2Bakeries, donut and bagel shops
    0.39 miNearest rival

    Overture's places data lists 2 bakeries, donut and bagel shops within half a mile (1 chain, 0 local multi-location and 1 independent) and 4 within a mile.

  3. What spending nearby can support

    $554KMiddle-case sales
    $4,600Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $352,000 to $968,000 a year in sales for this business (middle case $554,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    9,676Vehicles a day

    The nearest counted road is Jv Bacon Pkwy, 9,676 vehicles a day (TxDOT 2025), about 530 feet away.

What the center of ZIP 78249 can sell each year

Middle case$554K

Sales a year, planning range

Low case$352K
High case$968K
Rivals within 1.5 mi9
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$2,350 to $8,050 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile2

70th percentile for nearby competition among 545 similar businesses in the San Antonio-New Braunfels metro area

2× the metro median of 1
Within a quarter mile0
Within 1 mile4

Nearest competitors

  • Competitor 1Chain2,050 ft
  • Competitor 2Independent2,310 ft
  • Competitor 3Chain3,300 ft
  • Competitor 4Chain4,680 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,491

Jobs at workplaces within half a mile

5-minute walk1,338
Within 1 mile5,965
Office-type, half mile53

Largest employers within a 10-minute walk

  • Health care791
  • Wholesale412
  • Food service and lodging121
  • Retail67
  • Administrative support27

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Jv Bacon Pkwy9,676

Nearest counted road, 2025 count

State DOT and FHWA annual average daily traffic, both directions. Brockthorn Dr is closer but not counted. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78249: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a bakery there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78249 in mind?

Check the address free

The bakery check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 14 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78249.

ZIP 78249 for another business