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Is 78501 a good location for a restaurant?

What public records measure around the center of ZIP 78501 in Hidalgo County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 78501, Hidalgo County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78501 covers 16 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 78501
21,734 households
Median household income
$48,071
Residents
58,935
Restaurants with employees, 2023
89

What stands out

  1. Few jobs within a short walk

    109Jobs
    6,424Households

    109 jobs are within a 5-minute walk (0.25 mile) and 1,174 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    27Sit-down and casual restaurants
    0.23 miNearest rival

    Overture's places data lists 27 sit-down and casual restaurants within half a mile (1 chain, 3 local multi-location and 23 independent) and 144 within a mile.

  3. What spending nearby can support

    $232KMiddle-case sales
    $1,950Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $218,000 to $275,000 a year in sales for this business (middle case $232,000).

  4. Unnamed minor arterial carries about 22,029 vehicles a day

    22,029Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 22,029 vehicles a day (FHWA HPMS 2024), about 830 feet away and Unnamed principal arterial, 22,187 vehicles a day (FHWA HPMS 2024), about 1,000 feet away.

Measured around the center of ZIP 78501

Computed from public records at this location

What the center of ZIP 78501 can sell each year

Middle case$232K

Sales a year, planning range

Low case$218K
High case$275K
Rivals within 2 mi311
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,100 to $2,300 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile27

70th percentile for nearby competition among 2,626 similar businesses in the McAllen-Edinburg-Mission metro area

1.7× the metro median of 16
Within a quarter mile3
Within 1 mile144

Nearest competitors

  • Competitor 1Independent1,220 ft
  • Competitor 2Independent1,290 ft
  • Competitor 3Independent1,310 ft
  • Competitor 4Independent1,480 ft
  • Competitor 5Independent1,550 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,174

Jobs at workplaces within half a mile

5-minute walk109
Within 1 mile16,187
Office-type, half mile256

Largest employers within a 10-minute walk

  • Health care215
  • Retail188
  • Education147
  • Food service and lodging137
  • Real estate99

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$17,718

Median of reporting venues within half a mile

Reporting venues5
Started selling4
Stopped selling4

Nearest venues and their monthly alcohol sales

  • Venue 11,560 ft$1,958
  • Venue 21,700 ft$385
  • Venue 32,330 ft$17,718
  • Venue 72,470 ft$29,270
  • Venue 102,490 ft$18,108

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial22,029

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Principal Arterial1,020 ft22,187

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78501: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78501 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 16 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78501.

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