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Is 78504 a good location for a restaurant?

What public records measure around the center of ZIP 78504 in Hidalgo County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 78504, Hidalgo County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78504 covers 20 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 78504
19,697 households
Median household income
$81,905
Residents
63,094
Restaurants with employees, 2023
67

What stands out

  1. Few jobs within a short walk

    12Jobs
    3,948Households

    12 jobs are within a 5-minute walk (0.25 mile) and 86 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    2Sit-down and casual restaurants
    0.27 miNearest rival

    Overture's places data lists 2 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 2 independent) and 9 within a mile.

  3. What spending nearby can support

    $449KMiddle-case sales
    $3,750Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $393,000 to $551,000 a year in sales for this business (middle case $449,000).

  4. Unnamed major collector carries about 4,211 vehicles a day

    4,211Vehicles a day

    The nearest counted road is Unnamed major collector, 4,211 vehicles a day (FHWA HPMS 2024), about 370 feet away.

Measured around the center of ZIP 78504

Computed from public records at this location

What the center of ZIP 78504 can sell each year

Middle case$449K

Sales a year, planning range

Low case$393K
High case$551K
Rivals within 2 mi108
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,950 to $4,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile2

9th percentile for nearby competition among 2,626 similar businesses in the McAllen-Edinburg-Mission metro area

Under the metro median of 16
Within a quarter mile0
Within 1 mile9

Nearest competitors

  • Competitor 1Independent1,400 ft
  • Competitor 2Independent1,520 ft
  • Competitor 3Local group3,030 ft
  • Competitor 4Local group3,960 ft
  • Competitor 5Independent4,560 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk86

Jobs at workplaces within half a mile

5-minute walk12
Within 1 mile1,136
Office-type, half mile7

Largest employers within a 10-minute walk

  • Retail24
  • Other services15
  • Education12
  • Agriculture11
  • Health care8

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$70,920

Median of reporting venues within a mile

Reporting venues7
Started selling1
Stopped selling0

Nearest venues and their monthly alcohol sales

  • Venue 14,200 ft$1,692
  • Venue 24,960 ft$224,940
  • Venue 34,960 ft$88,360
  • Venue 44,960 ft$30,797
  • Venue 54,960 ft$218,969
  • Venue 64,960 ft$70,920

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector4,211

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78504: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78504 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 20 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78504.

ZIP 78504 for another business