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Is 78613 a good location for a restaurant?

What public records measure around the center of ZIP 78613 in Williamson County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 78613, Williamson County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78613 covers 28 square miles, so its edges are about 3 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 78613
33,919 households
Median household income
$125,487
Residents
89,956
Restaurants with employees, 2023
65

What stands out

  1. Few jobs within a short walk

    286Jobs
    4,234Households

    286 jobs are within a 5-minute walk (0.25 mile) and 1,958 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    33Sit-down and casual restaurants
    500 ftNearest rival

    Overture's places data lists 33 sit-down and casual restaurants within half a mile (6 chain, 4 local multi-location and 23 independent) and 50 within a mile.

  3. What spending nearby can support

    $296KMiddle-case sales
    $2,450Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $186,000 to $503,000 a year in sales for this business (middle case $296,000).

  4. Unnamed principal arterial carries about 39,617 vehicles a day

    39,617Vehicles a day

    The nearest counted roads are Unnamed principal arterial, 39,617 vehicles a day (FHWA HPMS 2024), about 490 feet away; Unnamed minor collector, 3,667 vehicles a day (FHWA HPMS 2024), about 750 feet away; and Unnamed major collector, 4,878 vehicles a day (FHWA HPMS 2024), about 870 feet away.

Measured around the center of ZIP 78613

Computed from public records at this location

What the center of ZIP 78613 can sell each year

Middle case$296K

Sales a year, planning range

Low case$186K
High case$503K
Rivals within 2 mi150
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$950 to $4,200 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile33

60th percentile for nearby competition among 7,014 similar businesses in the Austin-Round Rock-San Marcos metro area

Near the metro median of 25
Within a quarter mile6
Within 1 mile50

Nearest competitors

  • Competitor 1Chain500 ft
  • Competitor 2Independent740 ft
  • Competitor 3Local group860 ft
  • Competitor 4Local group930 ft
  • Competitor 5Independent1,080 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,958

Jobs at workplaces within half a mile

5-minute walk286
Within 1 mile4,496
Office-type, half mile243

Largest employers within a 10-minute walk

  • Administrative support423
  • Construction297
  • Health care234
  • Food service and lodging197
  • Retail160

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$33,999

Median of reporting venues within a mile

Reporting venues5
Started selling2
Stopped selling2

Nearest venues and their monthly alcohol sales

  • Venue 11,280 ft$33,999
  • Venue 22,340 ft$4,332
  • Venue 53,240 ft$37,699
  • Venue 63,620 ft$52,618
  • Venue 73,850 ft$18,741

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Unnamed Principal Arterial39,617

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Minor Collector750 ft3,667
  • Unnamed Major Collector870 ft4,878

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78613: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78613 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 28 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78613.

ZIP 78613 for another business