Is 78660 a good location for a restaurant?

What public records measure around the center of ZIP 78660 in Travis County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 78660, Travis County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78660 covers 45 square miles, so its edges are about 4 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 78660
45,630 households
Median household income
$113,205
Residents
124,834
Restaurants with employees, 2023
40

What stands out

  1. Few jobs within a short walk

    0Jobs
    489Households

    0 jobs are within a 5-minute walk (0.25 mile) and 170 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants
    0.70 miNearest rival

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 15 within a mile.

  3. What spending nearby can support

    $181KMiddle-case sales
    $1,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $111,000 to $303,000 a year in sales for this business (middle case $181,000).

What the center of ZIP 78660 can sell each year

Middle case$181K

Sales a year, planning range

Low case$111K
High case$303K
Rivals within 2 mi47
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$550 to $2,500 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

2th percentile for nearby competition among 7,014 similar businesses in the Austin-Round Rock-San Marcos metro area

Under the metro median of 25
Within a quarter mile0
Within 1 mile15

Nearest competitors

  • Competitor 1Chain3,680 ft
  • Competitor 2Chain3,980 ft
  • Competitor 3Independent4,700 ft
  • Competitor 4Chain4,710 ft
  • Competitor 5Local group4,870 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk170

Jobs at workplaces within half a mile

5-minute walk0
Within 1 mile3,321
Office-type, half mile6

Largest employers within a 10-minute walk

  • Food service and lodging78
  • Retail65
  • Administrative support19
  • Professional services6
  • Construction2

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$41,406

Median of reporting venues within a mile

Reporting venues1
Started selling0
Stopped selling0

Nearest venues and their monthly alcohol sales

  • Venue 14,770 ft$41,406

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Not measured in this ZIP

  • Traffic on the nearest roadNo state or federal traffic count was found near the center of this ZIP.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78660: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78660 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 45 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78660.

ZIP 78660 for another business