Is 78681 a good location for a restaurant?

What public records measure around the center of ZIP 78681 in Williamson County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 78681, Williamson County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78681 covers 23 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 78681
20,135 households
Median household income
$137,819
Residents
56,691
Restaurants with employees, 2023
45

What stands out

  1. Few jobs within a short walk

    198Jobs
    3,565Households

    198 jobs are within a 5-minute walk (0.25 mile) and 228 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.

  3. What spending nearby can support

    $4.5MMiddle-case sales
    $37,250Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $4.2 million to $4.4 million a year in sales for this business (middle case $4.5 million).

  4. Creek Bend Blvd carries about 1,210 vehicles a day

    1,210Vehicles a day
    Down 50%Since 2015

    The nearest counted roads are Creek Bend Blvd, 1,210 vehicles a day (TxDOT 2020), about 1,900 feet away and Wyoming Springs Dr, 4,833 vehicles a day (TxDOT 2025), about 2,550 feet away.

What the center of ZIP 78681 can sell each year

Middle case$4.5M

Sales a year, planning range

Low case$4.2M
High case$4.4M
Rivals within 2 mi49
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$21,000 to $36,350 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

2th percentile for nearby competition among 7,014 similar businesses in the Austin-Round Rock-San Marcos metro area

Under the metro median of 25
Within a quarter mile0
Within 1 mile0

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk228

Jobs at workplaces within half a mile

5-minute walk198
Within 1 mile651
Office-type, half mile206

Largest employers within a 10-minute walk

  • Professional services184
  • Information13
  • Other services11
  • Construction7
  • Finance and insurance7

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol salesNone

Median of reporting venues within a mile

Reporting venues0
Started selling0
Stopped selling0

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Creek Bend Blvd1,210

Nearest counted road, 2020 count

Other counted roads nearby

  • Wyoming Springs Dr (estimate)2,570 ft4,833

State DOT and FHWA annual average daily traffic, both directions. Desert Candle Dr, Dalea St, Sawgrass Ln are closer but not counted. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78681: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78681 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 23 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78681.

ZIP 78681 for another business