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Is 78702 a good location for a restaurant?

What public records measure around the center of ZIP 78702 in Travis County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 78702, Travis County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78702 covers 5.0 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 78702
13,759 households
Median household income
$102,171
Residents
25,985
Restaurants with employees, 2023
74

What stands out

  1. A modest daytime workforce within a short walk

    1,328Jobs
    9,280Households

    1,328 jobs are within a 5-minute walk (0.25 mile) and 3,889 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    34Sit-down and casual restaurants
    120 ftNearest rival

    Overture's places data lists 34 sit-down and casual restaurants within half a mile (3 chain, 5 local multi-location and 26 independent) and 248 within a mile.

  3. What spending nearby can support

    $421KMiddle-case sales
    $3,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $241,000 to $714,000 a year in sales for this business (middle case $421,000).

  4. Unnamed major collector carries about 3,032 vehicles a day

    3,032Vehicles a day

    The nearest counted roads are Unnamed major collector, 3,032 vehicles a day (FHWA HPMS 2024), about 160 feet away and Unnamed minor arterial, 20,131 vehicles a day (FHWA HPMS 2024), about 830 feet away.

Measured around the center of ZIP 78702

Computed from public records at this location

What the center of ZIP 78702 can sell each year

Middle case$421K

Sales a year, planning range

Low case$241K
High case$714K
Rivals within 2 mi633
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,200 to $5,950 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile34

61th percentile for nearby competition among 7,014 similar businesses in the Austin-Round Rock-San Marcos metro area

Near the metro median of 25
Within a quarter mile16
Within 1 mile248

Nearest competitors

  • Competitor 1Independent120 ft
  • Competitor 2Independent220 ft
  • Competitor 3Local group230 ft
  • Competitor 5Independent390 ft
  • Competitor 6Independent590 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk3,889

Jobs at workplaces within half a mile

5-minute walk1,328
Within 1 mile14,958
Office-type, half mile1,587

Largest employers within a 10-minute walk

  • Professional services1,088
  • Retail836
  • Food service and lodging468
  • Education292
  • Information255

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$63,392

Median of reporting venues within half a mile

Reporting venues13
Started selling0
Stopped selling4

Nearest venues and their monthly alcohol sales

  • Venue 2230 ft$78,697
  • Venue 3410 ft$161,650
  • Venue 4850 ft$59,089
  • Venue 5870 ft$19,208
  • Venue 61,610 ft$69,646
  • Venue 71,870 ft$111,318

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector3,032

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Minor Arterial830 ft20,131

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78702: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78702 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 5.0 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78702.

ZIP 78702 for another business