How many restaurants are in ZIP 78704?

100 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 195 mapped within about a mile of the center.

How many people live in ZIP 78704?

50,688 residents in 27,940 households, with a median household income of $106,897 (ACS 2020-2024 five-year estimates).

How many jobs are within reach of the center of ZIP 78704?

14,770 jobs within a mile of the center in 2023 (Census LODES workplace records).

Can I open a restaurant at a particular address in 78704?

This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.

Free ZIP check

Is 78704 a good location for a restaurant?

What public records measure around the center of ZIP 78704 in Travis County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 78704, Travis County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78704 covers 8.8 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 78704: 27,940 households
Median household income: $106,897
Residents: 50,688
Restaurants with employees, 2023: 100

What stands out

Few jobs within a short walk
286Jobs
11,526Households
286 jobs are within a 5-minute walk (0.25 mile) and 4,012 within 10 minutes (0.5 mile), from Census workplace records for 2023.
More nearby competition than most
68Sit-down and casual restaurants
350 ftNearest rival
Overture's places data lists 68 sit-down and casual restaurants within half a mile (10 chain, 14 local multi-location and 44 independent) and 195 within a mile.
What spending nearby can support
$484KMiddle-case sales
$4,050Rent the middle case supports
Spending near the center of this ZIP supports an estimated $454,000 to $630,000 a year in sales for this business (middle case $484,000).
S 5th St carries about 4,543 vehicles a day
4,543Vehicles a day
Down 16%Since 2015
13,365Busiest road nearby
The nearest counted roads are S 5th St, 4,543 vehicles a day (TxDOT 2025), about 400 feet away; W Oltorf St, 13,365 vehicles a day (TxDOT 2025), about 420 feet away; and Cumberland Rd, 1,460 vehicles a day (TxDOT 2025), about 1,200 feet away.

Measured around the center of ZIP 78704

Computed from public records at this location

What the center of ZIP 78704 can sell each year

Middle case$484K

Sales a year, planning range

Low case$454K

High case$630K

Rivals within 2 mi471

Healthy share for this business: 6% to 10%
Base rent the ZIP center supports: $2,250 to $5,250 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile68

83th percentile for nearby competition among 7,014 similar businesses in the Austin-Round Rock-San Marcos metro area

2.7× the metro median of 25

Within a quarter mile2

Within 1 mile195

Nearest competitors

Competitor 1Independent350 ft
Competitor 2Independent1,130 ft
Competitor 3Chain1,520 ft
Competitor 5Independent1,610 ft
Competitor 6Chain1,620 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk4,012

Jobs at workplaces within half a mile

5-minute walk286

Within 1 mile14,770

Office-type, half mile1,643

Largest employers within a 10-minute walk

Professional services1,346
Administrative support1,128
Food service and lodging585
Retail202
Health care164

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$25,630

Median of reporting venues within half a mile

Reporting venues20

Started selling1

Stopped selling4

Nearest venues and their monthly alcohol sales

Venue 11,350 ft$88,509
Venue 21,390 ft$117,243
Venue 31,670 ft$3,579
Venue 41,700 ft$5,356
Venue 51,850 ft$81,987
Venue 72,120 ft$9,473

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on S 5Th St4,543

Nearest counted road, 2025 count

Busiest nearby, W Oltorf St13,365

Other counted roads nearby

W Oltorf St420 ft13,365
Cumberland Rd (estimate)1,180 ft1,460
W Live Oak St1,290 ft1,313

State DOT and FHWA annual average daily traffic, both directions. S 6Th St, Fieldcrest Dr, Southwood Rd are closer but not counted. Vehicles, not foot traffic.

What an address adds

The free check of an addressThe same measurements within a short walk of one address in 78704: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78704 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 8.8 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.