DoorWorthy

Is 81301 a good location for a restaurant?

What public records measure around the center of ZIP 81301 in La Plata County, Colorado for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 81301, La Plata County, Colorado

Restaurant. Measured from the center of the ZIP, not an address. ZIP 81301 covers 755 square miles, so its edges are about 16 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 81301
13,643 households
Median household income
$83,943
Residents
29,774
Restaurants with employees, 2023
48

What stands out

  1. Less nearby competition than most

    0Sit-down and casual restaurants

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.

  2. What spending nearby can support

    $319KMiddle-case sales
    $2,650Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $185,000 to $554,000 a year in sales for this business (middle case $319,000).

  3. U.s. 550 carries about 4,100 vehicles a day

    4,100Vehicles a day

    The nearest counted road is U.s. 550, 4,100 vehicles a day (FHWA HPMS 2023), about 960 feet away.

Measured around the center of ZIP 81301

Computed from public records at this location

What the center of ZIP 81301 can sell each year

Middle case$319K

Sales a year, planning range

Low case$185K
High case$554K
Rivals within 2 mi2
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$950 to $4,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

4th percentile for nearby competition among 193 similar businesses in the Durango micropolitan area

Under the metro median of 17
Within a quarter mile0
Within 1 mile0

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Traffic on nearby roads

Vehicles a day on U.S. 5504,100

Nearest counted road, 2023 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

Not measured in this ZIP

  • Jobs within a short walkCensus workplace job counts could not be read right now.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 81301: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 81301 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 755 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 81301.

ZIP 81301 for another business