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Is 89502 a good location for a restaurant?

What public records measure around the center of ZIP 89502 in Washoe County, Nevada for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 89502, Washoe County, Nevada

Restaurant. Measured from the center of the ZIP, not an address. ZIP 89502 covers 21 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 89502
19,348 households
Median household income
$65,328
Residents
46,691
Restaurants with employees, 2023
73

What stands out

  1. Few jobs within a short walk

    17Jobs
    3,080Households

    17 jobs are within a 5-minute walk (0.25 mile) and 421 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    0.46 miNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 7 within a mile.

  3. What spending nearby can support

    $704KMiddle-case sales
    $5,850Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $505,000 to $1.1 million a year in sales for this business (middle case $704,000).

  4. Pembroke Dr carries about 4,850 vehicles a day

    4,850Vehicles a day

    The nearest counted road is Pembroke Dr, 4,850 vehicles a day (FHWA HPMS 2024), about 930 feet away.

Measured around the center of ZIP 89502

Computed from public records at this location

What the center of ZIP 89502 can sell each year

Middle case$704K

Sales a year, planning range

Low case$505K
High case$1.1M
Rivals within 2 mi32
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,500 to $8,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

4th percentile for nearby competition among 1,267 similar businesses in the Reno metro area

Under the metro median of 18
Within a quarter mile0
Within 1 mile7

Nearest competitors

  • Competitor 1Independent2,430 ft
  • Competitor 2Independent3,260 ft
  • Competitor 3Chain3,270 ft
  • Competitor 4Chain3,580 ft
  • Competitor 5Independent3,910 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk421

Jobs at workplaces within half a mile

5-minute walk17
Within 1 mile4,882
Office-type, half mile13

Largest employers within a 10-minute walk

  • Manufacturing119
  • Wholesale117
  • Transportation75
  • Construction46
  • Retail26

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Pembroke Dr4,850

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 89502: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 89502 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 21 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 89502.

ZIP 89502 for another business