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Is 90012 a good location for a restaurant?

What public records measure around the center of ZIP 90012 in Los Angeles County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 90012, Los Angeles County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 90012 covers 3.6 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 90012
15,624 households
Median household income
$66,860
Residents
37,336
Restaurants with employees, 2023
101

What stands out

  1. A real daytime workforce within a short walk

    1,802Jobs
    11,133Households

    1,802 jobs are within a 5-minute walk (0.25 mile) and 7,126 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    115Sit-down and casual restaurants
    140 ftNearest rival

    Overture's places data lists 115 sit-down and casual restaurants within half a mile (2 chain, 111 local multi-location and 2 independent) and 213 within a mile.

  3. What spending nearby can support

    $125KMiddle-case sales
    $1,050Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $68,000 to $230,000 a year in sales for this business (middle case $125,000).

  4. Unnamed minor arterial carries about 15,169 vehicles a day

    15,169Vehicles a day
    185,000Busiest road nearby

    The nearest counted roads are Unnamed minor arterial, 15,169 vehicles a day (FHWA HPMS 2024), about 200 feet away; I-110, 185,000 vehicles a day (FHWA HPMS 2024), about 490 feet away; and Unnamed principal arterial, 14,253 vehicles a day (FHWA HPMS 2024), about 790 feet away.

Measured around the center of ZIP 90012

Computed from public records at this location

What the center of ZIP 90012 can sell each year

Middle case$125K

Sales a year, planning range

Low case$68K
High case$230K
Rivals within 2 mi1,034
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$350 to $1,900 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile115

87th percentile for nearby competition among 39,023 similar businesses in the Los Angeles-Long Beach-Anaheim metro area

2.9× the metro median of 39
Within a quarter mile38
Within 1 mile213

Nearest competitors

  • Competitor 1Local group140 ft
  • Competitor 2Local group180 ft
  • Competitor 3Local group220 ft
  • Competitor 4Local group250 ft
  • Competitor 6Local group270 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk7,126

Jobs at workplaces within half a mile

5-minute walk1,802
Within 1 mile148,702
Office-type, half mile1,240

Largest employers within a 10-minute walk

  • Health care2,328
  • Other services1,175
  • Food service and lodging816
  • Professional services793
  • Retail477

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial15,169

Nearest counted road, 2024 count

Busiest nearby, I-110185,000

Other counted roads nearby

  • I-110490 ft185,000
  • Unnamed Principal Arterial790 ft14,253
  • Unnamed Major Collector820 ft9,888

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 90012: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 90012 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 3.6 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 90012.

ZIP 90012 for another business