What public records measure around the center of ZIP 92078 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 92078, San Diego County, California
Restaurant. Measured from the center of the ZIP, not an address. ZIP 92078 covers 17 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 19, 2026.
ZIP 92078
18,522 households
Median household income
$120,268
Residents
53,605
Restaurants with employees, 2023
47
What stands out
Few jobs within a short walk
120Jobs
3,699Households
120 jobs are within a 5-minute walk (0.25 mile) and 138 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
0Sit-down and casual restaurants
0.97 miNearest rival
Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 4 within a mile.
What spending nearby can support
$5.6MMiddle-case sales
$46,500Rent the middle case supports
Spending near the center of this ZIP supports an estimated $4.6 million to $5.5 million a year in sales for this business (middle case $5.6 million).
Measured around the center of ZIP 92078
Computed from public records at this location
What the center of ZIP 92078 can sell each year
Middle case$5.6M
Sales a year, planning range
Low case$4.6M
High case$5.5M
Rivals within 2 mi126
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$22,800 to $45,450 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile0
1th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area
Under the metro median of 35
Within a quarter mile0
Within 1 mile4
Nearest competitors
Competitor 1Local group5,120 ft
Competitor 3Local group5,170 ft
Competitor 4Chain5,240 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk138
Jobs at workplaces within half a mile
5-minute walk120
Within 1 mile665
Office-type, half mile34
Largest employers within a 10-minute walk
Health care44
Education26
Professional services25
Retail11
Food service and lodging8
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Not measured in this ZIP
Traffic on the nearest roadNo state or federal traffic count was found near the center of this ZIP.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 92078: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 17 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 92078.
47 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 4 mapped within about a mile of the center.
53,605 residents in 18,522 households, with a median household income of $120,268 (ACS 2020-2024 five-year estimates).
665 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
