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Is 92101 a good location for a restaurant?

What public records measure around the center of ZIP 92101 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 92101, San Diego County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 92101 covers 5.4 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 92101
30,214 households
Median household income
$91,566
Residents
51,805
Restaurants with employees, 2023
225

What stands out

  1. A real daytime workforce within a short walk

    4,235Jobs
    18,083Households

    4,235 jobs are within a 5-minute walk (0.25 mile) and 18,303 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    130Sit-down and casual restaurants
    300 ftNearest rival

    Overture's places data lists 130 sit-down and casual restaurants within half a mile (13 chain, 114 local multi-location and 3 independent) and 568 within a mile.

  3. What spending nearby can support

    $328KMiddle-case sales
    $2,750Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $221,000 to $565,000 a year in sales for this business (middle case $328,000).

  4. Unnamed principal arterial carries about 14,156 vehicles a day

    14,156Vehicles a day

    The nearest counted roads are Unnamed principal arterial, 14,156 vehicles a day (FHWA HPMS 2024), about 290 feet away and Unnamed minor arterial, 10,115 vehicles a day (FHWA HPMS 2024), about 810 feet away.

Measured around the center of ZIP 92101

Computed from public records at this location

What the center of ZIP 92101 can sell each year

Middle case$328K

Sales a year, planning range

Low case$221K
High case$565K
Rivals within 2 mi676
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,100 to $4,700 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile130

89th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area

3.7× the metro median of 35
Within a quarter mile26
Within 1 mile568

Nearest competitors

  • Competitor 1Local group300 ft
  • Competitor 2Chain360 ft
  • Competitor 3Local group410 ft
  • Competitor 4Local group460 ft
  • Competitor 5Local group470 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk18,303

Jobs at workplaces within half a mile

5-minute walk4,235
Within 1 mile67,196
Office-type, half mile11,287

Largest employers within a 10-minute walk

  • Professional services6,009
  • Food service and lodging4,000
  • Public administration2,458
  • Finance and insurance1,169
  • Real estate1,137

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Principal Arterial14,156

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Minor Arterial810 ft10,115

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 92101: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 92101 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 5.4 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 92101.

ZIP 92101 for another business