Is 92106 a good location for a restaurant?

What public records measure around the center of ZIP 92106 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 92106, San Diego County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 92106 covers 5.7 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 92106
7,647 households
Median household income
$142,897
Residents
21,651
Restaurants with employees, 2023
44

What stands out

  1. Few jobs within a short walk

    181Jobs
    2,586Households

    181 jobs are within a 5-minute walk (0.25 mile) and 372 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    0.33 miNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 1 local multi-location and 0 independent) and 36 within a mile.

  3. What spending nearby can support

    $499KMiddle-case sales
    $4,150Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $381,000 to $706,000 a year in sales for this business (middle case $499,000).

  4. Unnamed minor arterial carries about 12,508 vehicles a day

    12,508Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 12,508 vehicles a day (FHWA HPMS 2024), about 190 feet away and Unnamed major collector, 3,798 vehicles a day (FHWA HPMS 2024), about 1,250 feet away.

What the center of ZIP 92106 can sell each year

Middle case$499K

Sales a year, planning range

Low case$381K
High case$706K
Rivals within 2 mi59
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,900 to $5,900 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

2th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area

Under the metro median of 35
Within a quarter mile0
Within 1 mile36

Nearest competitors

  • Competitor 1Local group1,730 ft
  • Competitor 2Local group3,340 ft
  • Competitor 3Local group3,500 ft
  • Competitor 4Local group4,140 ft
  • Competitor 7Local group4,210 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk372

Jobs at workplaces within half a mile

5-minute walk181
Within 1 mile3,754
Office-type, half mile123

Largest employers within a 10-minute walk

  • Food service and lodging123
  • Professional services108
  • Arts and recreation85
  • Retail10
  • Finance and insurance8

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial12,508

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Major Collector1,240 ft3,798

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 92106: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 92106 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 5.7 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 92106.

ZIP 92106 for another business