What public records measure around the center of ZIP 92108 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 92108, San Diego County, California
Restaurant. Measured from the center of the ZIP, not an address. ZIP 92108 covers 4.4 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
ZIP 92108
14,010 households
Median household income
$103,884
Residents
26,790
Restaurants with employees, 2023
50
What stands out
A modest daytime workforce within a short walk
1,082Jobs
9,453Households
1,082 jobs are within a 5-minute walk (0.25 mile) and 6,929 within 10 minutes (0.5 mile), from Census workplace records for 2023.
A typical amount of nearby competition
39Sit-down and casual restaurants
250 ftNearest rival
Overture's places data lists 39 sit-down and casual restaurants within half a mile (20 chain, 19 local multi-location and 0 independent) and 128 within a mile.
What spending nearby can support
$651KMiddle-case sales
$5,450Rent the middle case supports
Spending near the center of this ZIP supports an estimated $472,000 to $854,000 a year in sales for this business (middle case $651,000).
Unnamed minor arterial carries about 12,326 vehicles a day
12,326Vehicles a day
16,096Busiest road nearby
The nearest counted roads are Unnamed minor arterial, 12,326 vehicles a day (FHWA HPMS 2024), about 450 feet away; Unnamed major collector, 16,096 vehicles a day (FHWA HPMS 2024), about 730 feet away; and Unnamed principal arterial, 29,645 vehicles a day (FHWA HPMS 2024), about 1,150 feet away.
Measured around the center of ZIP 92108
Computed from public records at this location
What the center of ZIP 92108 can sell each year
Middle case$651K
Sales a year, planning range
Low case$472K
High case$854K
Rivals within 2 mi414
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,350 to $7,100 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile39
55th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area
Near the metro median of 35
Within a quarter mile19
Within 1 mile128
Nearest competitors
Competitor 1Chain250 ft
Competitor 2Local group400 ft
Competitor 3Local group610 ft
Competitor 4Local group680 ft
Competitor 6Local group830 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk6,929
Jobs at workplaces within half a mile
5-minute walk1,082
Within 1 mile25,860
Office-type, half mile2,655
Largest employers within a 10-minute walk
Food service and lodging1,320
Retail1,235
Finance and insurance898
Health care818
Public administration791
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Unnamed Minor Arterial12,326
Nearest counted road, 2024 count
Busiest nearby, Unnamed Major Collector16,096
Other counted roads nearby
Unnamed Major Collector730 ft16,096
Unnamed Principal Arterial1,150 ft29,645
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 92108: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 4.4 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 92108.
50 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 128 mapped within about a mile of the center.
26,790 residents in 14,010 households, with a median household income of $103,884 (ACS 2020-2024 five-year estimates).
25,860 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
