What public records measure around the center of ZIP 92116 in San Diego County, California for a gift shop: households and income, jobs within reach, resident spending and the gift shops already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 92116, San Diego County, California
Gift shop. Measured from the center of the ZIP, not an address. ZIP 92116 covers 3.4 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 92116
17,022 households
Median household income
$98,154
Residents
31,843
Gift shops with employees, 2023
0
What stands out
A modest daytime workforce within a short walk
774Jobs
17,128Households
774 jobs are within a 5-minute walk (0.25 mile) and 1,962 within 10 minutes (0.5 mile), from Census workplace records for 2023.
A typical amount of nearby competition
8Gift and homewares shops
690 ftNearest rival
Overture's places data lists 8 gift and homewares shops within half a mile (0 chain, 8 local multi-location and 0 independent) and 13 within a mile.
What spending nearby can support
$210KMiddle-case sales
$2,100Rent the middle case supports
Spending near the center of this ZIP supports an estimated $114,000 to $382,000 a year in sales for this business (middle case $210,000).
Moderate road traffic; walk-in trade depends on pedestrians
1,420Vehicles a day
The nearest counted road is Unnamed major collector, 1,420 vehicles a day (FHWA HPMS 2024), about 90 feet away.
Measured around the center of ZIP 92116
Computed from public records at this location
What the center of ZIP 92116 can sell each year
Middle case$210K
Sales a year, planning range
Low case$114K
High case$382K
Rivals within 3.5 mi93
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$750 to $3,800 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile8
73th percentile for nearby competition among 926 similar businesses in the San Diego-Chula Vista-Carlsbad metro area
2× the metro median of 4
Within a quarter mile3
Within 1 mile13
Nearest competitors
Competitor 1Local group690 ft
Competitor 2Local group850 ft
Competitor 3Local group1,240 ft
Competitor 4Local group2,350 ft
Competitor 5Local group2,470 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk1,962
Jobs at workplaces within half a mile
5-minute walk774
Within 1 mile21,122
Office-type, half mile200
Largest employers within a 10-minute walk
Food service and lodging504
Education408
Health care275
Retail200
Other services169
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Unnamed Major Collector1,420
Nearest counted road, 2024 count
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 92116: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a gift shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The gift shop check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 3.4 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 92116.
0 gift shops with paid employees in 2023 (Census ZIP Code Business Patterns), and 13 mapped within about a mile of the center.
31,843 residents in 17,022 households, with a median household income of $98,154 (ACS 2020-2024 five-year estimates).
21,122 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a gift shop, what it rents for and who is next door is what the free address check and the full report look at.
