Is 92128 a good location for a bakery?

What public records measure around the center of ZIP 92128 in San Diego County, California for a bakery: households and income, jobs within reach, resident spending and the bakeries already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 92128, San Diego County, California

Bakery. Measured from the center of the ZIP, not an address. ZIP 92128 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 92128
20,281 households
Median household income
$131,077
Residents
48,992
Bakeries with employees, 2023
0

What stands out

  1. Few jobs within a short walk

    152Jobs
    5,436Households

    152 jobs are within a 5-minute walk (0.25 mile) and 833 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Bakeries, donut and bagel shops
    0.20 miNearest rival

    Overture's places data lists 1 bakeries, donut and bagel shops within half a mile (0 chain, 1 local multi-location and 0 independent) and 5 within a mile.

  3. What spending nearby can support

    $520KMiddle-case sales
    $4,350Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $355,000 to $808,000 a year in sales for this business (middle case $520,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    3,842Vehicles a day

    The nearest counted road is Unnamed major collector, 3,842 vehicles a day (FHWA HPMS 2024), about 750 feet away.

What the center of ZIP 92128 can sell each year

Middle case$520K

Sales a year, planning range

Low case$355K
High case$808K
Rivals within 1.5 mi13
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$2,350 to $6,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

25th percentile for nearby competition among 722 similar businesses in the San Diego-Chula Vista-Carlsbad metro area

Under the metro median of 2
Within a quarter mile1
Within 1 mile5

Nearest competitors

  • Competitor 1Local group1,050 ft
  • Competitor 2Local group3,760 ft
  • Competitor 3Chain4,400 ft
  • Competitor 4Chain4,670 ft
  • Competitor 5Local group5,150 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk833

Jobs at workplaces within half a mile

5-minute walk152
Within 1 mile13,789
Office-type, half mile91

Largest employers within a 10-minute walk

  • Health care202
  • Transportation170
  • Arts and recreation123
  • Food service and lodging89
  • Retail60

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector3,842

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 92128: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a bakery there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 92128 in mind?

Check the address free

The bakery check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 92128.

ZIP 92128 for another business