Is 93312 a good location for a restaurant?

What public records measure around the center of ZIP 93312 in Kern County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 93312, Kern County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 93312 covers 14 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 93312
18,330 households
Median household income
$114,195
Residents
58,384
Restaurants with employees, 2023
49

What stands out

  1. Few jobs within a short walk

    86Jobs
    3,585Households

    86 jobs are within a 5-minute walk (0.25 mile) and 396 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    5Sit-down and casual restaurants
    0.45 miNearest rival

    Overture's places data lists 5 sit-down and casual restaurants within half a mile (1 chain, 0 local multi-location and 4 independent) and 62 within a mile.

  3. What spending nearby can support

    $524KMiddle-case sales
    $4,350Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $446,000 to $683,000 a year in sales for this business (middle case $524,000).

  4. Unnamed major collector carries about 7,012 vehicles a day

    7,012Vehicles a day

    The nearest counted road is Unnamed major collector, 7,012 vehicles a day (FHWA HPMS 2024), about 190 feet away.

What the center of ZIP 93312 can sell each year

Middle case$524K

Sales a year, planning range

Low case$446K
High case$683K
Rivals within 2 mi119
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,250 to $5,700 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile5

19th percentile for nearby competition among 1,712 similar businesses in the Bakersfield-Delano metro area

Under the metro median of 15
Within a quarter mile0
Within 1 mile62

Nearest competitors

  • Competitor 1Chain2,370 ft
  • Competitor 2Independent2,460 ft
  • Competitor 4Independent2,520 ft
  • Competitor 5Independent2,560 ft
  • Competitor 6Independent2,710 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk396

Jobs at workplaces within half a mile

5-minute walk86
Within 1 mile3,924
Office-type, half mile12

Largest employers within a 10-minute walk

  • Education104
  • Health care74
  • Food service and lodging59
  • Construction53
  • Other services39

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector7,012

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 93312: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 93312 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 14 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 93312.

ZIP 93312 for another business