Is 97217 a good location for a restaurant?

What public records measure around the center of ZIP 97217 in Multnomah County, Oregon for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 97217, Multnomah County, Oregon

Restaurant. Measured from the center of the ZIP, not an address. ZIP 97217 covers 11 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 97217
16,788 households
Median household income
$100,361
Residents
35,169
Restaurants with employees, 2023
43

What stands out

  1. Few jobs within a short walk

    88Jobs
    1,839Households

    88 jobs are within a 5-minute walk (0.25 mile) and 88 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    0.44 miNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 7 within a mile.

  3. What spending nearby can support

    $184KMiddle-case sales
    $1,550Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $87,000 to $376,000 a year in sales for this business (middle case $184,000).

  4. Unnamed major collector carries about 2,893 vehicles a day

    2,893Vehicles a day

    The nearest counted roads are Unnamed major collector, 2,893 vehicles a day (FHWA HPMS 2023), about 2,250 feet away and Unnamed minor arterial, 12,220 vehicles a day (FHWA HPMS 2023), about 2,600 feet away.

What the center of ZIP 97217 can sell each year

Middle case$184K

Sales a year, planning range

Low case$87K
High case$376K
Rivals within 2 mi87
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$450 to $3,150 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

2th percentile for nearby competition among 6,975 similar businesses in the Portland-Vancouver-Hillsboro metro area

Under the metro median of 31
Within a quarter mile0
Within 1 mile7

Nearest competitors

  • Competitor 1Independent2,310 ft
  • Competitor 2Chain3,600 ft
  • Competitor 3Chain3,690 ft
  • Competitor 4Chain3,880 ft
  • Competitor 5Independent4,100 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk88

Jobs at workplaces within half a mile

5-minute walk88
Within 1 mile1,799
Office-type, half mile9

Largest employers within a 10-minute walk

  • Transportation35
  • Arts and recreation27
  • Real estate9
  • Food service and lodging7
  • Education6

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector2,893

Nearest counted road, 2023 count

Other counted roads nearby

  • Unnamed Minor Arterial2,590 ft12,220

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 97217: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 97217 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 11 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 97217.

ZIP 97217 for another business