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Is 97301 a good location for a med spa?

What public records measure around the center of ZIP 97301 in Marion County, Oregon for a med spa: households and income, jobs within reach, resident spending and the med spas already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 97301, Marion County, Oregon

Med spa. Measured from the center of the ZIP, not an address. ZIP 97301 covers 11 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 97301
20,426 households
Median household income
$60,422
Residents
57,574

What stands out

  1. Few jobs within a short walk

    54Jobs
    6,402Households

    54 jobs are within a 5-minute walk (0.25 mile) and 1,613 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    5Similar businesses
    0.32 miNearest rival

    Overture's places data lists 5 skin, lash, brow, waxing and tanning services and beauty salons within half a mile (0 chain, 1 local multi-location and 4 independent) and 11 within a mile.

  3. New local clients the ZIP center could draw

    $77KNew-client sales, middle case

    Spending near the center of this ZIP could bring an estimated $53,000 to $125,000 a year in new local clients (middle case $77,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    2,524Vehicles a day

    The nearest counted roads are Unnamed major collector, 2,524 vehicles a day (FHWA HPMS 2023), about 420 feet away; Unnamed minor collector, 1,260 vehicles a day (FHWA HPMS 2023), about 800 feet away; and Unnamed principal arterial, 21,339 vehicles a day (FHWA HPMS 2023), about 920 feet away.

Measured around the center of ZIP 97301

Computed from public records at this location

New-client sales the ZIP center could draw each year

Middle case$77K

New-client sales a year, planning range

Low case$53K
High case$125K
Rivals within 3.5 mi148

What the location itself adds: nearby resident spending shared among competitors by distance (Huff model). Clients who follow your team come on top. A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile5

42th percentile for nearby competition among 271 similar businesses in the Salem metro area

Near the metro median of 6
Within a quarter mile0
Within 1 mile11

Nearest competitors

  • Competitor 1Independent1,700 ft
  • Competitor 2Local group2,110 ft
  • Competitor 3Independent2,230 ft
  • Competitor 4Independent2,260 ft
  • Competitor 5Independent2,340 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,613

Jobs at workplaces within half a mile

5-minute walk54
Within 1 mile8,697
Office-type, half mile283

Largest employers within a 10-minute walk

  • Health care422
  • Professional services206
  • Construction203
  • Manufacturing170
  • Retail150

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector2,524

Nearest counted road, 2023 count

Other counted roads nearby

  • Unnamed Minor Collector800 ft1,260
  • Unnamed Principal Arterial920 ft21,339
  • Unnamed Minor Arterial950 ft9,831

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 97301: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a med spa there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 97301 in mind?

Check the address free

The med spa check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 11 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 97301.

ZIP 97301 for another business