Is 98012 a good location for a restaurant?

What public records measure around the center of ZIP 98012 in Snohomish County, Washington for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 98012, Snohomish County, Washington

Restaurant. Measured from the center of the ZIP, not an address. ZIP 98012 covers 16 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 98012
27,903 households
Median household income
$146,144
Residents
77,041
Restaurants with employees, 2023
46

What stands out

  1. Few jobs within a short walk

    77Jobs
    6,703Households

    77 jobs are within a 5-minute walk (0.25 mile) and 360 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants
    0.65 miNearest rival

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 15 within a mile.

  3. What spending nearby can support

    $2.0MMiddle-case sales
    $16,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $1.8 million to $2.4 million a year in sales for this business (middle case $2.0 million).

  4. Brook Blvd carries about 4,870 vehicles a day

    4,870Vehicles a day

    The nearest counted roads are Brook Blvd, 4,870 vehicles a day (FHWA HPMS 2009), about 660 feet away and 23rd Ave SE, 1,681 vehicles a day (FHWA HPMS 2009), about 770 feet away.

What the center of ZIP 98012 can sell each year

Middle case$2.0M

Sales a year, planning range

Low case$1.8M
High case$2.4M
Rivals within 2 mi74
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$8,800 to $20,300 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

1th percentile for nearby competition among 10,232 similar businesses in the Seattle-Tacoma-Bellevue metro area

Under the metro median of 32
Within a quarter mile0
Within 1 mile15

Nearest competitors

  • Competitor 1Local group3,410 ft
  • Competitor 2Independent3,450 ft
  • Competitor 3Local group3,460 ft
  • Competitor 5Independent3,600 ft
  • Competitor 6Chain3,610 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk360

Jobs at workplaces within half a mile

5-minute walk77
Within 1 mile2,276
Office-type, half mile49

Largest employers within a 10-minute walk

  • Education99
  • Construction63
  • Transportation47
  • Administrative support37
  • Other services24

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Brook Blvd4,870

Nearest counted road, 2009 count

Other counted roads nearby

  • 23Rd Ave Se770 ft1,681

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 98012: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 98012 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 16 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2009); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 98012.

ZIP 98012 for another business