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Is 99352 a good location for an ice cream shop?

What public records measure around the center of ZIP 99352 in Benton County, Washington for an ice cream shop: households and income, jobs within reach, resident spending and the ice cream shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 99352, Benton County, Washington

Ice cream shop. Measured from the center of the ZIP, not an address. ZIP 99352 covers 24 square miles, so its edges are about 3 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 18, 2026.

ZIP 99352
14,795 households
Median household income
$100,108
Residents
37,430
Ice cream shops with employees, 2023
22

What stands out

  1. A real daytime workforce within a short walk

    5,318Jobs
    1,832Households

    5,318 jobs are within a 5-minute walk (0.25 mile) and 5,364 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Similar businesses
    0.67 miNearest rival

    Overture's places data lists 0 coffee shops and cafés and dessert, ice cream and candy shops within half a mile (0 chain, 0 local multi-location and 0 independent) and 3 within a mile.

  3. What spending nearby can support

    $2.9MMiddle-case sales
    $24,300Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $1.4 million to $5.5 million a year in sales for this business (middle case $2.9 million).

  4. A busy road for visibility; walk-in trade depends on pedestrians

    26,575Vehicles a day

    The nearest counted roads are Keene Rd, 26,575 vehicles a day (FHWA HPMS 2024), about 1,150 feet away and Shockley Rd, 430 vehicles a day (FHWA HPMS 2010), about 1,200 feet away.

Measured around the center of ZIP 99352

Computed from public records at this location

What the center of ZIP 99352 can sell each year

Middle case$2.9M

Sales a year, planning range

Low case$1.4M
High case$5.5M
Rivals within 1.5 mi10
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$9,600 to $46,200 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

6th percentile for nearby competition among 210 similar businesses in the Kennewick-Richland metro area

Under the metro median of 4
Within a quarter mile0
Within 1 mile3

Nearest competitors

  • Competitor 1Independent3,540 ft
  • Competitor 2Chain3,750 ft
  • Competitor 3Chain3,810 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk5,364

Jobs at workplaces within half a mile

5-minute walk5,318
Within 1 mile6,775
Office-type, half mile5,091

Largest employers within a 10-minute walk

  • Professional services5,083
  • Food service and lodging106
  • Health care61
  • Administrative support46
  • Other services20

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Keene Rd26,575

Nearest counted road, 2024 count

Other counted roads nearby

  • Shockley Rd1,200 ft430

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 99352: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow an ice cream shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 99352 in mind?

Check the address free

The ice cream shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 24 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 99352.

ZIP 99352 for another business