Who needs a dog seller license (pet stores selling dogs) and local kennel license in Wisconsin?

Issued by DATCP Division of Animal Health; your municipality’s clerk, at step 4 of 6 in the opening sequence: get the permits for your kind of business.

1 of the 20 kinds of business in Wisconsin

A pet store selling dogs holds the dog seller license, is inspected by the Division and keeps the sale, health and source records the rule requires. Grooming alone needs no license, and boarding alone is not licensed by the state. Ask the clerk whether the municipality licenses kennels or pet shops; many require a kennel license for premises keeping more than a set number of dogs.

Checked Oct 21, 2026 against the agency’s page.

Step 4 of 6: Get the permits for your kind of business

  1. Set up the business
  2. Register for tax
  3. Approve the space
  4. Get the permits for your kind of business
  5. Alcohol permits
  6. Before the first hire

Issued by DATCP Division of Animal Health; your municipality’s clerk.

Sources and dates

ATCP 16.08 (fees) and ATCP 16 (dog sellers and dog facility operators, Wis. Stat. 173.41); municipal kennel ordinances (Wis. Stat. 174.053). Checked against the agency’s page on the date shown; cities add their own fees.

Questions about opening here.