Is 02184 a good location for a boutique?

What public records measure around the center of ZIP 02184 in Norfolk County, Massachusetts for a boutique: households and income, jobs within reach, resident spending and the boutiques already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 02184, Norfolk County, Massachusetts

Boutique. Measured from the center of the ZIP, not an address. ZIP 02184 covers 14 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 02184
14,432 households
Median household income
$122,214
Residents
38,899
Boutiques with employees, 2023
0

What stands out

  1. A modest daytime workforce within a short walk

    1,096Jobs
    3,351Households

    1,096 jobs are within a 5-minute walk (0.25 mile) and 3,255 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    2Clothing, shoe and accessory stores
    770 ftNearest rival

    Overture's places data lists 2 clothing, shoe and accessory stores within half a mile (1 chain, 0 local multi-location and 1 independent) and 7 within a mile.

  3. What spending nearby can support

    $152KMiddle-case sales
    $1,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $78,000 to $284,000 a year in sales for this business (middle case $152,000).

  4. A busy road nearby; walk-in trade depends on pedestrians

    10,443Vehicles a day
    21,638Busiest road nearby

    The nearest counted roads are Unnamed minor arterial, 10,443 vehicles a day (FHWA HPMS 2021), about 610 feet away; Unnamed major collector, 6,559 vehicles a day (FHWA HPMS 2021), about 680 feet away; and Unnamed principal arterial, 21,638 vehicles a day (FHWA HPMS 2021), about 690 feet away.

What the center of ZIP 02184 can sell each year

Middle case$152K

Sales a year, planning range

Low case$78K
High case$284K
Rivals within 3.5 mi119
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$500 to $2,850 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile2

16th percentile for nearby competition among 3,545 similar businesses in the Boston-Cambridge-Newton metro area

Under the metro median of 18
Within a quarter mile1
Within 1 mile7

Nearest competitors

  • Competitor 1Chain770 ft
  • Competitor 2Independent1,800 ft
  • Competitor 3Chain2,950 ft
  • Competitor 4Local group3,200 ft
  • Competitor 5Independent3,460 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk3,255

Jobs at workplaces within half a mile

5-minute walk1,096
Within 1 mile6,654
Office-type, half mile711

Largest employers within a 10-minute walk

  • Retail1,162
  • Food service and lodging338
  • Education268
  • Health care244
  • Professional services240

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial10,443

Nearest counted road, 2021 count

Busiest nearby, Unnamed Principal Arterial21,638

Other counted roads nearby

  • Unnamed Major Collector (pandemic year)680 ft6,559
  • Unnamed Principal Arterial (pandemic year)690 ft21,638

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 02184: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a boutique there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 02184 in mind?

Check the address free

The boutique check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 14 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2021); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 02184.

ZIP 02184 for another business