Should a boutique open near other boutiques?

Often, yes: shoppers go where they can browse several stores. The check counts the clothing stores within half a mile so you can see whether the street is a shopping destination or a stretch with no draw.

How does DoorWorthy estimate boutique sales?

From household spending on clothing and shoes within 3 miles, counting only the share assumed local and in person, shared among clothing stores nearby by distance. It is a planning range, not a forecast.

Is the free check really free?

Yes. No account and no card. Each visitor can run a few checks an hour, and a check of the same address and business type is kept for a week, so looking again is instant.

Does it work for any US address?

It works for any street address the U.S. Census can match. Jobs, household spending and business listings are loaded area by area, so the check says plainly what is not measured at your address instead of guessing.

What does the full report cost?

One report for one location is $79, or a membership is $199 a month with unlimited reports. You see both prices before you pay.

Can the check predict whether my business succeeds here?

No. It shows what public records measure around the address. The full report weighs those numbers with the rent, the competition and the rules for your use, as a structured way to compare locations, not a forecast.

Free boutique location check

Is this a good location for your boutique?

A boutique depends on shoppers already browsing the street and on neighbors who spend on clothes. See household clothing spend nearby, the clothing and shoe stores around the address and the traffic out front.

Free, with no account. Public records only, ready in a few seconds.

What matters when choosing a location for a boutique

A street people browse

Boutiques borrow customers from the shops and restaurants around them. A cluster of independent stores is often worth more than a cheaper, quieter block.

Clothing spend nearby

Where block-level data is loaded, the check shows what households within half a mile, a mile and 3 miles spend on clothing and shoes each year.

Online takes a share

Much clothing spending happens online, so DoorWorthy counts only 15 to 35% of nearby clothing spend as local and in person.

Other clothing stores

The check counts clothing, shoe and accessory stores within half a mile and names the nearest ones.

Sample

What a boutique check shows

A fictional address, run through the same code as a real check. Real checks read Census records, business listings and traffic counts at your address. See a full sample report.

Fictional sample check

100 Example St

Sample City, Boutique. Invented businesses and figures.

Example ZIP area: 13,800 households
Median household income: $78,400
Residents: 31,200

What stands out

A real daytime workforce within a short walk
2,634Jobs
10,170Households
2,634 jobs are within a 5-minute walk (0.25 mile) and 5,592 within 10 minutes (0.5 mile), in the sample data.
A typical amount of nearby competition
5Clothing, shoe and accessory stores
320 ftNearest rival
The sample data lists 5 clothing, shoe and accessory stores within half a mile (1 chain, 1 local multi-location and 3 independent) and 11 within a mile.
What spending nearby can support
$484KMiddle-case sales
$4,850Rent the middle case supports
Spending near this address supports an estimated $228,000 to $887,000 a year in sales for this business (middle case $484,000).
A busy road for visibility; walk-in trade depends on pedestrians
18,400Vehicles a day
24,600Busiest road nearby
The nearest counted roads are Example Ave, 18,400 vehicles a day (sample count, 2024), next to the site; Sample St, 7,300 vehicles a day (sample count, 2023), about 520 feet away; and Demo Blvd, 24,600 vehicles a day (sample count, 2024), about 790 feet away.

Measured around this address

Fictional figures for this sample

What this address can sell each year

Middle case$484K

Sales a year, planning range

Low case$228K

High case$887K

Rivals within 3.5 mi43

Healthy share for this business: 8% to 12%
Base rent the address supports: $1,500 to $8,850 a month

Invented figures for this sample. A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile5

58th percentile for nearby competition among 850 similar businesses in this metro

Near the metro median of 4

Within a quarter mile3

Within 1 mile11

Nearest competitors

Example BoutiqueChain320 ft
Sample BoutiqueIndependent790 ft
Demo BoutiqueLocal group1,270 ft
Placeholder BoutiqueIndependent1,740 ft
Illustrative BoutiqueIndependent2,220 ft

Invented listings for this sample. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk5,592

Jobs at workplaces within half a mile

5-minute walk2,634

Within 1 mile11,094

Office-type, half mile2,125

Largest employers within a 10-minute walk

Professional services1,119
Food service and lodging893
Health care782
Retail670
Finance and insurance449

Invented job counts for this sample. Real reports use Census LEHD workplace records. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Resident spending nearby

Spent within 1 mile$22M

A year on clothing and shoes

Within half a mile$8.7M

Within 3 miles$69M

Households and share earning $200K+

Half a mile4,092 households14%
1 mile10,170 households14%
3 miles31,110 households14%

Invented figures for this sample. Spending potential where people live, not sales at any business.

Traffic on nearby roads

Vehicles a day on Example Ave18,400

Nearest counted road, 2024 count

Busiest nearby, Demo Blvd24,600

Other counted roads nearby

Sample St520 ft7,300
Demo Blvd790 ft24,600

Invented counts for this sample. Vehicles, not foot traffic.

What the full report answers

Is the space available?The full report checks for a current listing, and for a business already operating at this exact address.
Is the rent in line with the market?It compares the asking rent with rents nearby and with the rent that nearby spending supports for a boutique.
Does zoning allow a boutique here?It looks up the zoning for retail at the parcel and what the local rules say about this use.
How does this address score?A Site Score from 0 to 100 weighs sales against costs, rent, competition, permission to operate and your own targets, whenever enough of them can be measured.

This is a fictional example. Run the free check on your own address to see the real figures.

Check an address

All businesses, roads and figures above are invented for this example.

Questions about the boutique check.

No address yet? The ZIP check measures a whole ZIP code from its center for a boutique.