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Is 08611 a good location for a pizza shop?

What public records measure around the center of ZIP 08611 in Mercer County, New Jersey for a pizza shop: households and income, jobs within reach, resident spending and the pizza shops already mapped there. Few mapped pizza shops were found near the center, so the competition figures here are thin. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 08611, Mercer County, New Jersey

Pizza shop. Measured from the center of the ZIP, not an address. ZIP 08611 covers 3.0 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 18, 2026.

ZIP 08611
10,716 households
Median household income
$56,788
Residents
31,995

What stands out

  1. Few jobs within a short walk

    0Jobs
    1,371Households

    0 jobs are within a 5-minute walk (0.25 mile) and 16 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Similar businesses
    0.83 miNearest rival

    Overture's places data lists 0 fast food, sandwich shops and food trucks and sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 1 within a mile.

  3. What spending nearby can support

    $36KMiddle-case sales
    $300Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $14,000 to $99,000 a year in sales for this business (middle case $36,000).

  4. Traffic meets the 25,000 a day quick-service heuristic

    79,890Vehicles a day

    The nearest counted road is Nj 29, 79,890 vehicles a day (FHWA HPMS 2024), about 670 feet away.

Measured around the center of ZIP 08611

Computed from public records at this location

What the center of ZIP 08611 can sell each year

Middle case$36K

Sales a year, planning range

Low case$14K
High case$99K
Rivals within 2 mi98
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$50 to $850 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

1th percentile for nearby competition among 1,325 similar businesses in the Trenton-Princeton metro area

Under the metro median of 21
Within a quarter mile0
Within 1 mile1

Nearest competitors

  • Competitor 1Independent4,390 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk16

Jobs at workplaces within half a mile

5-minute walk0
Within 1 mile250

Largest employers within a 10-minute walk

  • Utilities16

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Nj 2979,890

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 08611: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a pizza shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 08611 in mind?

Check the address free

The pizza shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 3.0 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 08611.

ZIP 08611 for another business