Is 23456 a good location for a pizza shop?

What public records measure around the center of ZIP 23456 in Virginia Beach city, Virginia for a pizza shop: households and income, jobs within reach, resident spending and the pizza shops already mapped there. Few mapped pizza shops were found near the center, so the competition figures here are thin. Whether a particular address fits is a question about that address; check one free below.

ZIP 23456, Virginia Beach city, Virginia

Pizza shop. Measured from the center of the ZIP, not an address. ZIP 23456 covers 50 square miles, so its edges are about 4 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 23456
20,594 households
Median household income
$130,533
Residents
61,911

What stands out

  1. Few jobs within a short walk

    386Jobs
    798Households

    386 jobs are within a 5-minute walk (0.25 mile) and 394 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Similar businesses
    0.91 miNearest rival

    Overture's places data lists 0 fast food, sandwich shops and food trucks and sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 1 within a mile.

  3. What spending nearby can support

    $1.6MMiddle-case sales
    $13,350Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $1.4 million to $1.8 million a year in sales for this business (middle case $1.6 million).

  4. Traffic is below the 25,000 a day quick-service heuristic

    1,199Vehicles a day

    The nearest counted roads are Heron Ridge DR, 1,199 vehicles a day (FHWA HPMS 2024), about 380 feet away; Lynx CT, 1,199 vehicles a day (FHWA HPMS 2024), about 510 feet away; and Orleans WAY, 1,199 vehicles a day (FHWA HPMS 2024), about 580 feet away.

What the center of ZIP 23456 can sell each year

Middle case$1.6M

Sales a year, planning range

Low case$1.4M
High case$1.8M
Rivals within 2 mi28
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$7,100 to $15,000 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

1th percentile for nearby competition among 5,428 similar businesses in the Virginia Beach-Chesapeake-Norfolk metro area

Under the metro median of 23
Within a quarter mile0
Within 1 mile1

Nearest competitors

  • Competitor 1Local group4,820 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk394

Jobs at workplaces within half a mile

5-minute walk386
Within 1 mile1,117
Office-type, half mile57

Largest employers within a 10-minute walk

  • Other services104
  • Health care75
  • Professional services54
  • Arts and recreation43
  • Construction40

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Heron Ridge Dr1,199

Nearest counted road, 2024 count

Other counted roads nearby

  • Lynx Ct510 ft1,199
  • Orleans Way580 ft1,199
  • Renaissance Way600 ft1,199
  • Bernadotte St610 ft1,199

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 23456: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a pizza shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 23456 in mind?

Check the address free

The pizza shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 50 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 23456.

ZIP 23456 for another business