Is 30030 a good location for an ice cream shop?

What public records measure around the center of ZIP 30030 in DeKalb County, Georgia for an ice cream shop: households and income, jobs within reach, resident spending and the ice cream shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 30030, DeKalb County, Georgia

Ice cream shop. Measured from the center of the ZIP, not an address. ZIP 30030 covers 6.7 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 18, 2026.

ZIP 30030
12,979 households
Median household income
$126,830
Residents
31,756
Ice cream shops with employees, 2023
15

What stands out

  1. A real daytime workforce within a short walk

    1,576Jobs
    7,210Households

    1,576 jobs are within a 5-minute walk (0.25 mile) and 6,986 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    20Similar businesses
    430 ftNearest rival

    Overture's places data lists 20 coffee shops and cafés and dessert, ice cream and candy shops within half a mile (5 chain, 4 local multi-location and 11 independent) and 26 within a mile.

  3. What spending nearby can support

    $361KMiddle-case sales
    $3,000Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $246,000 to $627,000 a year in sales for this business (middle case $361,000).

  4. A busy road nearby; walk-in trade depends on pedestrians

    2,250Vehicles a day
    17,700Busiest road nearby

    The nearest counted roads are Unnamed local road, 2,250 vehicles a day (FHWA HPMS 2024), about 200 feet away; Barry St;, 2,250 vehicles a day (FHWA HPMS 2024), about 210 feet away; and Pate St;, 2,250 vehicles a day (FHWA HPMS 2024), about 260 feet away.

What the center of ZIP 30030 can sell each year

Middle case$361K

Sales a year, planning range

Low case$246K
High case$627K
Rivals within 1.5 mi32
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$1,650 to $5,250 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile20

92th percentile for nearby competition among 2,892 similar businesses in the Atlanta-Sandy Springs-Roswell metro area

5× the metro median of 4
Within a quarter mile2
Within 1 mile26

Nearest competitors

  • Competitor 1Independent430 ft
  • Competitor 2Independent540 ft
  • Competitor 3Local group1,350 ft
  • Competitor 4Independent1,390 ft
  • Competitor 5Independent1,440 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk6,986

Jobs at workplaces within half a mile

5-minute walk1,576
Within 1 mile10,334
Office-type, half mile2,120

Largest employers within a 10-minute walk

  • Health care1,668
  • Food service and lodging1,093
  • Professional services1,080
  • Education1,034
  • Public administration541

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road2,250

Nearest counted road, 2024 count

Busiest nearby, Us 27817,700

Other counted roads nearby

  • Barry St;210 ft2,250
  • Pate St;260 ft2,250
  • State Route 155320 ft13,400
  • Commerce Dr;380 ft13,400

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 30030: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow an ice cream shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 30030 in mind?

Check the address free

The ice cream shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 6.7 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 30030.

ZIP 30030 for another business