What public records measure around the center of ZIP 30030 in DeKalb County, Georgia for a pizza shop: households and income, jobs within reach, resident spending and the pizza shops already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 30030, DeKalb County, Georgia
Pizza shop. Measured from the center of the ZIP, not an address. ZIP 30030 covers 6.7 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 18, 2026.
ZIP 30030
12,979 households
Median household income
$126,830
Residents
31,756
What stands out
A real daytime workforce within a short walk
1,576Jobs
7,210Households
1,576 jobs are within a 5-minute walk (0.25 mile) and 6,986 within 10 minutes (0.5 mile), from Census workplace records for 2023.
More nearby competition than most
81Similar businesses
350 ftNearest rival
Overture's places data lists 81 fast food, sandwich shops and food trucks and sit-down and casual restaurants within half a mile (17 chain, 11 local multi-location and 53 independent) and 145 within a mile.
What spending nearby can support
$491KMiddle-case sales
$4,100Rent the middle case supports
Spending near the center of this ZIP supports an estimated $410,000 to $735,000 a year in sales for this business (middle case $491,000).
Traffic is below the 25,000 a day quick-service heuristic
2,250Vehicles a day
17,700Busiest road nearby
The nearest counted roads are Unnamed local road, 2,250 vehicles a day (FHWA HPMS 2024), about 200 feet away; Barry St;, 2,250 vehicles a day (FHWA HPMS 2024), about 210 feet away; and Pate St;, 2,250 vehicles a day (FHWA HPMS 2024), about 260 feet away.
Measured around the center of ZIP 30030
Computed from public records at this location
What the center of ZIP 30030 can sell each year
Middle case$491K
Sales a year, planning range
Low case$410K
High case$735K
Rivals within 2 mi266
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,050 to $6,150 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile81
88th percentile for nearby competition among 20,864 similar businesses in the Atlanta-Sandy Springs-Roswell metro area
2.8× the metro median of 29
Within a quarter mile21
Within 1 mile145
Nearest competitors
Competitor 1Local group350 ft
Competitor 2Independent470 ft
Competitor 5Independent560 ft
Competitor 6Independent580 ft
Competitor 7Independent610 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
Within half a mile6,986
Jobs at workplaces within half a mile
Within a quarter mile1,576
Within 1 mile10,334
Office-type, half mile2,120
Largest employers within half a mile
Health care1,668
Food service and lodging1,093
Professional services1,080
Education1,034
Public administration541
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Unnamed Local Road2,250
Nearest counted road, 2024 count
Busiest nearby, Us 27817,700
Other counted roads nearby
Barry St;210 ft2,250
Pate St;260 ft2,250
State Route 155320 ft13,400
Commerce Dr;380 ft13,400
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 30030: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a pizza shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The pizza shop check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 6.7 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 30030.
No Census establishment count is loaded for this ZIP, and 145 mapped within about a mile of the center.
31,756 residents in 12,979 households, with a median household income of $126,830 (ACS 2020-2024 five-year estimates).
10,334 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a pizza shop, what it rents for and who is next door is what the free address check and the full report look at.
