Is 30338 a good location for a boutique?

What public records measure around the center of ZIP 30338 in DeKalb County, Georgia for a boutique: households and income, jobs within reach, resident spending and the boutiques already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 30338, DeKalb County, Georgia

Boutique. Measured from the center of the ZIP, not an address. ZIP 30338 covers 9.8 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 30338
16,302 households
Median household income
$135,148
Residents
39,465
Boutiques with employees, 2023
0

What stands out

  1. Few jobs within a short walk

    60Jobs
    2,882Households

    60 jobs are within a 5-minute walk (0.25 mile) and 148 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Clothing, shoe and accessory stores
    700 ftNearest rival

    Overture's places data lists 1 clothing, shoe and accessory stores within half a mile (0 chain, 0 local multi-location and 1 independent) and 3 within a mile.

  3. What spending nearby can support

    $215KMiddle-case sales
    $2,150Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $122,000 to $371,000 a year in sales for this business (middle case $215,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    2,250Vehicles a day
    8,360Busiest road nearby

    The nearest counted roads are Unnamed local road, 2,250 vehicles a day (FHWA HPMS 2024), next to the site; Leeds Ct;Vernon Oaks Dr;, 2,250 vehicles a day (FHWA HPMS 2024), next to the site; and Vermack Rd;, 8,360 vehicles a day (FHWA HPMS 2024), about 400 feet away.

What the center of ZIP 30338 can sell each year

Middle case$215K

Sales a year, planning range

Low case$122K
High case$371K
Rivals within 3.5 mi116
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$800 to $3,700 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

12th percentile for nearby competition among 4,911 similar businesses in the Atlanta-Sandy Springs-Roswell metro area

Under the metro median of 14
Within a quarter mile1
Within 1 mile3

Nearest competitors

  • Competitor 1Independent700 ft
  • Competitor 2Independent4,890 ft
  • Competitor 3Independent4,950 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk148

Jobs at workplaces within half a mile

5-minute walk60
Within 1 mile4,057
Office-type, half mile22

Largest employers within a 10-minute walk

  • Administrative support46
  • Food service and lodging28
  • Construction26
  • Professional services15
  • Wholesale12

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road2,250

Nearest counted road, 2024 count

Busiest nearby, Vermack Rd;8,360

Other counted roads nearby

  • Leeds Ct;Vernon Oaks Dr;At the site2,250
  • Vermack Rd;400 ft8,360
  • Broughton Ct;Tyndall Ct;400 ft2,250
  • Vanderlyn Dr;430 ft2,250

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 30338: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a boutique there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 30338 in mind?

Check the address free

The boutique check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 9.8 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 30338.

ZIP 30338 for another business