Is 32960 a good location for a restaurant?

What public records measure around the center of ZIP 32960 in Indian River County, Florida for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 32960, Indian River County, Florida

Restaurant. Measured from the center of the ZIP, not an address. ZIP 32960 covers 11 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 32960
9,946 households
Median household income
$54,682
Residents
25,259
Restaurants with employees, 2023
60

What stands out

  1. A modest daytime workforce within a short walk

    594Jobs
    3,084Households

    594 jobs are within a 5-minute walk (0.25 mile) and 3,926 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    35Sit-down and casual restaurants
    660 ftNearest rival

    Overture's places data lists 35 sit-down and casual restaurants within half a mile (2 chain, 1 local multi-location and 32 independent) and 78 within a mile.

  3. What spending nearby can support

    $157KMiddle-case sales
    $1,300Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $80,000 to $310,000 a year in sales for this business (middle case $157,000).

What the center of ZIP 32960 can sell each year

Middle case$157K

Sales a year, planning range

Low case$80K
High case$310K
Rivals within 2 mi134
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$400 to $2,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile35

80th percentile for nearby competition among 390 similar businesses in the Sebastian-Vero Beach-West Vero Corridor metro area

2.4× the metro median of 15
Within a quarter mile7
Within 1 mile78

Nearest competitors

  • Competitor 1Chain660 ft
  • Competitor 2Independent730 ft
  • Competitor 3Independent800 ft
  • Competitor 4Independent900 ft
  • Competitor 5Independent1,060 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk3,926

Jobs at workplaces within half a mile

5-minute walk594
Within 1 mile9,105
Office-type, half mile528

Largest employers within a 10-minute walk

  • Education2,122
  • Professional services339
  • Food service and lodging310
  • Construction221
  • Health care210

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Not measured in this ZIP

  • Traffic on the nearest roadNo state or federal traffic count was found near the center of this ZIP.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 32960: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 32960 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 11 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 32960.

ZIP 32960 for another business