What public records measure around the center of ZIP 32960 in Indian River County, Florida for a wine bar: households and income, jobs within reach, resident spending and the wine bars already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 32960, Indian River County, Florida
Wine bar. Measured from the center of the ZIP, not an address. ZIP 32960 covers 11 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 32960
9,946 households
Median household income
$54,682
Residents
25,259
Wine bars with employees, 2023
7
What stands out
A modest daytime workforce within a short walk
594Jobs
3,084Households
594 jobs are within a quarter mile and 3,926 within half a mile, from Census workplace records for 2023.
More nearby competition than most
3Cocktail bars and lounges and wine bars and tasting rooms
0.26 miNearest rival
Overture's places data lists 3 cocktail bars and lounges and wine bars and tasting rooms within half a mile (0 chain, 0 local multi-location and 3 independent) and 6 within a mile.
Unnamed minor collector carries about 2,900 vehicles a day
2,900Vehicles a day
11,000Busiest road nearby
The nearest counted roads are Unnamed minor collector, 2,900 vehicles a day (FHWA HPMS 2024), about 330 feet away; 20 Pl, 11,000 vehicles a day (FHWA HPMS 2024), about 750 feet away; and Unnamed major collector, 5,500 vehicles a day (FHWA HPMS 2019), about 990 feet away.
Measured around the center of ZIP 32960
Computed from public records at this location
Competition
Competitors within half a mile3
86th percentile for nearby competition among 21 similar businesses in the Sebastian-Vero Beach-West Vero Corridor metro area
3× the metro median of 1
Within a quarter mile0
Within 1 mile6
Nearest competitors
Competitor 1Independent1,370 ft
Competitor 2Independent1,980 ft
Competitor 3Independent2,180 ft
Competitor 4Independent3,880 ft
Competitor 5Independent4,810 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
Within half a mile3,926
Jobs at workplaces within half a mile
Within a quarter mile594
Within 1 mile9,105
Office-type, half mile528
Largest employers within half a mile
Education2,122
Professional services339
Food service and lodging310
Construction221
Health care210
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Unnamed Minor Collector2,900
Nearest counted road, 2024 count
Busiest nearby, 20 Pl11,000
Other counted roads nearby
20 Pl750 ft11,000
Unnamed Major Collector990 ft5,500
19 Pl1,120 ft11,500
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 32960: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a wine bar there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The wine bar check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 11 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 32960.
7 wine bars with paid employees in 2023 (Census ZIP Code Business Patterns), and 6 mapped within about a mile of the center.
25,259 residents in 9,946 households, with a median household income of $54,682 (ACS 2020-2024 five-year estimates).
9,105 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a wine bar, what it rents for and who is next door is what the free address check and the full report look at.
