Is 78212 a good location for a restaurant?

What public records measure around the center of ZIP 78212 in Bexar County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 78212, Bexar County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78212 covers 6.9 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 78212
11,414 households
Median household income
$62,801
Residents
27,437
Restaurants with employees, 2023
50

What stands out

  1. Few jobs within a short walk

    257Jobs
    6,494Households

    257 jobs are within a 5-minute walk (0.25 mile) and 1,707 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    17Sit-down and casual restaurants
    840 ftNearest rival

    Overture's places data lists 17 sit-down and casual restaurants within half a mile (3 chain, 3 local multi-location and 11 independent) and 82 within a mile.

  3. What spending nearby can support

    $785KMiddle-case sales
    $6,550Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $771,000 to $752,000 a year in sales for this business (middle case $785,000).

  4. Mc Cullough Ave carries about 13,800 vehicles a day

    13,800Vehicles a day
    14,315Busiest road nearby

    The nearest counted roads are Mc Cullough Ave, 13,800 vehicles a day (TxDOT 2022), about 580 feet away; W Hildebrand Ave, 14,315 vehicles a day (TxDOT 2025), about 690 feet away; and W Ridgewood Ct, 10,295 vehicles a day (TxDOT 2025), about 880 feet away.

What the center of ZIP 78212 can sell each year

Middle case$785K

Sales a year, planning range

Low case$771K
High case$752K
Rivals within 2 mi312
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$3,850 to $6,250 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile17

47th percentile for nearby competition among 6,860 similar businesses in the San Antonio-New Braunfels metro area

Near the metro median of 18
Within a quarter mile6
Within 1 mile82

Nearest competitors

  • Competitor 1Independent840 ft
  • Competitor 3Independent890 ft
  • Competitor 4Independent980 ft
  • Competitor 5Independent1,020 ft
  • Competitor 6Local group1,110 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,707

Jobs at workplaces within half a mile

5-minute walk257
Within 1 mile9,852
Office-type, half mile264

Largest employers within a 10-minute walk

  • Retail652
  • Food service and lodging222
  • Health care192
  • Construction159
  • Real estate115

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$10,070

Median of reporting venues within half a mile

Reporting venues7
Started selling0
Stopped selling1

Nearest venues and their monthly alcohol sales

  • Venue 1960 ft$6,204
  • Venue 21,470 ft$24,001
  • Venue 31,850 ft$694
  • Venue 41,880 ft$1,580
  • Venue 51,910 ft$15,633
  • Venue 72,370 ft$10,070

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Mc Cullough Ave13,800

Nearest counted road, 2022 count

Busiest nearby, W Hildebrand Ave14,315

Other counted roads nearby

  • W Hildebrand Ave690 ft14,315
  • W Ridgewood Ct (estimate)880 ft10,295

State DOT and FHWA annual average daily traffic, both directions. E Hollywood Ave, E Rosewood Ave, E Lullwood Ave are closer but not counted. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78212: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78212 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 6.9 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78212.

ZIP 78212 for another business