What public records measure around the center of ZIP 79701 in Midland County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 79701, Midland County, Texas
Restaurant. Measured from the center of the ZIP, not an address. ZIP 79701 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 79701
10,293 households
Median household income
$57,346
Residents
27,131
Restaurants with employees, 2023
44
What stands out
A real daytime workforce within a short walk
3,924Jobs
2,120Households
3,924 jobs are within a 5-minute walk (0.25 mile) and 11,393 within 10 minutes (0.5 mile), from Census workplace records for 2023.
More nearby competition than most
36Sit-down and casual restaurants
320 ftNearest rival
Overture's places data lists 36 sit-down and casual restaurants within half a mile (2 chain, 5 local multi-location and 29 independent) and 81 within a mile.
What spending nearby can support
$197KMiddle-case sales
$1,650Rent the middle case supports
Spending near the center of this ZIP supports an estimated $90,000 to $454,000 a year in sales for this business (middle case $197,000).
Business I-20E carries about 20,064 vehicles a day
20,064Vehicles a day
Up 12%Since 2019
The nearest counted roads are Business I-20E, 20,064 vehicles a day (TxDOT 2025), next to the site; Industrial Ave, 981 vehicles a day (TxDOT 2025), about 200 feet away; and S Marienfeld St, 3,073 vehicles a day (TxDOT 2022), about 570 feet away.
Measured around the center of ZIP 79701
Computed from public records at this location
What the center of ZIP 79701 can sell each year
Middle case$197K
Sales a year, planning range
Low case$90K
High case$454K
Rivals within 2 mi139
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$450 to $3,800 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile36
97th percentile for nearby competition among 464 similar businesses in the Midland metro area
2.6× the metro median of 14
Within a quarter mile4
Within 1 mile81
Nearest competitors
Competitor 1Independent320 ft
Competitor 2Independent820 ft
Competitor 3Independent1,200 ft
Competitor 4Chain1,310 ft
Competitor 5Independent1,520 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk11,393
Jobs at workplaces within half a mile
5-minute walk3,924
Within 1 mile19,743
Office-type, half mile1,704
Largest employers within a 10-minute walk
Education3,457
Mining3,323
Professional services1,038
Administrative support615
Health care436
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
What nearby bars and restaurants sell
Typical monthly alcohol sales$37,777
Median of reporting venues within half a mile
Reporting venues17
Started selling2
Stopped selling4
Nearest venues and their monthly alcohol sales
Venue 1490 ft$7,933
Venue 21,440 ft$102,117
Venue 31,780 ft$145,074
Venue 41,780 ft$79,725
Venue 51,780 ft$21,283
Venue 61,780 ft$37,777
Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.
Traffic on nearby roads
Vehicles a day on Business I-20E20,064
Nearest counted road, 2025 count
Other counted roads nearby
Industrial Ave200 ft981
S Marienfeld St570 ft3,073
Business Sh 349C930 ft23,967
College Ave1,140 ft531
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 79701: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 79701.
44 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 81 mapped within about a mile of the center.
27,131 residents in 10,293 households, with a median household income of $57,346 (ACS 2020-2024 five-year estimates).
19,743 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
