What public records measure around the center of ZIP 92024 in San Diego County, California for a boutique: households and income, jobs within reach, resident spending and the boutiques already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 92024, San Diego County, California
Boutique. Measured from the center of the ZIP, not an address. ZIP 92024 covers 18 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
ZIP 92024
19,716 households
Median household income
$158,507
Residents
50,617
Boutiques with employees, 2023
0
What stands out
Few jobs within a short walk
357Jobs
4,747Households
357 jobs are within a 5-minute walk (0.25 mile) and 1,569 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
4Clothing, shoe and accessory stores
0.30 miNearest rival
Overture's places data lists 4 clothing, shoe and accessory stores within half a mile (1 chain, 3 local multi-location and 0 independent) and 22 within a mile.
What spending nearby can support
$228KMiddle-case sales
$2,300Rent the middle case supports
Spending near the center of this ZIP supports an estimated $117,000 to $436,000 a year in sales for this business (middle case $228,000).
A busy road for visibility; walk-in trade depends on pedestrians
24,204Vehicles a day
The nearest counted roads are Unnamed principal arterial, 24,204 vehicles a day (FHWA HPMS 2024), about 1,450 feet away and Unnamed major collector, 9,340 vehicles a day (FHWA HPMS 2024), about 1,650 feet away.
Measured around the center of ZIP 92024
Computed from public records at this location
What the center of ZIP 92024 can sell each year
Middle case$228K
Sales a year, planning range
Low case$117K
High case$436K
Rivals within 3.5 mi84
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$800 to $4,350 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile4
21th percentile for nearby competition among 2,343 similar businesses in the San Diego-Chula Vista-Carlsbad metro area
Under the metro median of 19
Within a quarter mile0
Within 1 mile22
Nearest competitors
Competitor 1Local group1,570 ft
Competitor 2Local group1,840 ft
Competitor 3Local group2,120 ft
Competitor 4Chain2,390 ft
Competitor 5Chain2,720 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk1,569
Jobs at workplaces within half a mile
5-minute walk357
Within 1 mile5,727
Office-type, half mile193
Largest employers within a 10-minute walk
Health care757
Food service and lodging134
Arts and recreation123
Professional services97
Education96
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Unnamed Principal Arterial24,204
Nearest counted road, 2024 count
Other counted roads nearby
Unnamed Major Collector1,650 ft9,340
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 92024: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a boutique there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The boutique check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 18 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 92024.
0 boutiques with paid employees in 2023 (Census ZIP Code Business Patterns), and 22 mapped within about a mile of the center.
50,617 residents in 19,716 households, with a median household income of $158,507 (ACS 2020-2024 five-year estimates).
5,727 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a boutique, what it rents for and who is next door is what the free address check and the full report look at.
