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Is 97401 a good location for a restaurant?

What public records measure around the center of ZIP 97401 in Lane County, Oregon for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 97401, Lane County, Oregon

Restaurant. Measured from the center of the ZIP, not an address. ZIP 97401 covers 9.3 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 97401
23,569 households
Median household income
$52,022
Residents
49,437
Restaurants with employees, 2023
88

What stands out

  1. A modest daytime workforce within a short walk

    1,369Jobs
    5,695Households

    1,369 jobs are within a 5-minute walk (0.25 mile) and 2,746 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    22Sit-down and casual restaurants
    840 ftNearest rival

    Overture's places data lists 22 sit-down and casual restaurants within half a mile (8 chain, 4 local multi-location and 10 independent) and 37 within a mile.

  3. What spending nearby can support

    $289KMiddle-case sales
    $2,400Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $235,000 to $404,000 a year in sales for this business (middle case $289,000).

  4. Unnamed minor arterial carries about 12,937 vehicles a day

    12,937Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 12,937 vehicles a day (FHWA HPMS 2024), about 440 feet away and Unnamed major collector, 3,455 vehicles a day (FHWA HPMS 2024), about 440 feet away.

What the center of ZIP 97401 can sell each year

Middle case$289K

Sales a year, planning range

Low case$235K
High case$404K
Rivals within 2 mi306
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,150 to $3,350 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile22

45th percentile for nearby competition among 937 similar businesses in the Eugene-Springfield metro area

Near the metro median of 24
Within a quarter mile10
Within 1 mile37

Nearest competitors

  • Competitor 1Independent840 ft
  • Competitor 3Chain960 ft
  • Competitor 5Independent1,030 ft
  • Competitor 6Local group1,040 ft
  • Competitor 8Independent1,090 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk2,746

Jobs at workplaces within half a mile

5-minute walk1,369
Within 1 mile10,223
Office-type, half mile362

Largest employers within a 10-minute walk

  • Retail784
  • Food service and lodging560
  • Health care395
  • Administrative support325
  • Other services157

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial12,937

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Major Collector440 ft3,455

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 97401: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 97401 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 9.3 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 97401.

ZIP 97401 for another business